12 Best Upside Stocks to Buy Now

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5. Wix.com Ltd. (NASDAQ:WIX)

Number of Hedge Fund Holders: 71

Average Upside Potential as of November 27: 114.05%

Wix.com Ltd. (NASDAQ:WIX) is one of the best upside stocks to buy now. On November 20, Oppenheimer analyst Ken Wong lowered the firm’s price target on Wix.com to $160 from $220, while keeping an Outperform rating on the shares. While the company’s Q3 2025 performance showed accelerated growth in both bookings and revenue due to continued momentum from new customer cohorts and the strong performance of its Base44 product, investors reacted negatively.

This surprise stemmed from higher-than-expected costs related to AI development and increased S&M investments dedicated to Base44, as the market had assumed management would keep spending flat. Despite this short-term spending concern, Wong remains positive due to the improving core business and the expectation that Wix.com will have one of the best AI monetization stories going into 2026.

In Q3 2025, Wix.com reported that the company’s total bookings reached $515 million, representing a 14% increase year-over-year. Total revenue was $505 million, also up 14%. A notable driver of the company’s momentum was the recent acquisition, Base 44, which has outperformed initial expectations, attracting over $2 million in users and is projected to achieve at least $50 million in ARR by year-end. The hypergrowth of the Base 44 product, which primarily uses a monthly subscription model, is creating a short-term headwind to free cash flow due to the misalignment between immediate bookings and upfront operating expenses. Additionally, Base 44 has a higher churn rate compared to Wix’s core business, although it is better than expected.

Wix.com Ltd. (NASDAQ:WIX) operates a cloud-based web development platform for registered users and creators worldwide.

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