12 Best Stocks to Buy and Hold for 2026

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​6. Spotify Technology S.A. (NYSE:SPOT)

EPS Growth 2026: 62.08%

Analyst Upside Potential: 34.54%

Number of Hedge Fund Holders: 116

​Spotify Technology S.A. (NYSE:SPOT) is one of the Best Stocks to Buy and Hold for 2026. On December 18, Benjamin Swinburne from Morgan Stanley reiterated a Buy rating on Spotify Technology S.A. (NYSE:SPOT) but lowered the price target from $800 to $775. A day earlier, on December 17, Matthew Condon from Citizen JPM initiated the stock with a Buy rating and a $800 price target.

​Swinburne of Morgan Stanley sees the Media and Entertainment entering 2026 strongly, with solid fundamentals boosting momentum in the sector. The analyst sees companies that are insulated from AI disruptions perform the best. He notes that such companies are poised to benefit from increased demand for premium experience.

​Moreover, Matthew Condon of Citizen JPM likes Spotify Technology S.A.’s (NYSE:SPOT) multi-vertical platform, which includes music, podcasts, video podcasts, and audiobooks. The analyst sees this multi-platform feature as one of the key factors driving and sustaining revenue and free cash flow growth for the company. Moreover, Condon also highlighted that Spotify has emerged as a best-in-class platform with ongoing product innovation, advanced personalization, and broad accessibility across devices. He added that this supports sustained user growth and provides the company with a significant pricing edge.

​Spotify Technology SA (NYSE:SPOT) is a global audio streaming company. The platform serves more than 600 million monthly active users worldwide, making it the largest music streaming service by market share. Spotify generates revenue from subscriptions, advertising, and partnerships.

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