12 Best Falling Stocks to Buy Now

4. HubSpot, Inc. (NYSE:HUBS)

Number of Hedge Fund Holders: 61

Year-To-Date Returns: -39.61%

Analyst Upside Potential: 62.86%

HubSpot, Inc. (NYSE:HUBS) is one of the best falling stocks to buy now. On August 7, Piper Sandler upgraded HubSpot shares from “Neutral” to “Overweight” and raised its price target from $645 to $675. Piper Sandler cited HubSpot’s “better-than-feared” second-quarter performance.

HubSpot reported Q2 2025 financial results on August 6 and posted $760.9 million in total revenue, up 19% y-o-y. Income from the Professional services & other segment led the charge, surging 21% y-o-y to $16.3 million, while Subscription revenue reached $744.5 million, up 19%. The total revenue beat Piper Sandler’s projections by $22 million, although $5 million of the beat was attributed to foreign exchange.

Piper Sandler’s analysts see “early signs of a product-led turnaround”, which catalyzed the rating upgrade. The firm also pointed to a rebound in HubSpot’s core Americas market, with revenue growth increasing to 18.4% from 17.1% in the prior quarter. The company added 9,724 new customers, exceeding its guidance. It showed improvements in customer retention and multi-product adoption, with “42% of annual recurring revenue now coming from customers using three or more products.”

HubSpot, Inc. (NYSE:HUBS) is an American software company. It provides a cloud-based customer relationship management (CRM) platform that includes tools for marketing automation, sales enablement, customer service, and content management. The company serves over 258,000 customers globally, primarily small and mid-sized businesses, through products such as Marketing Hub, Sales Hub, and Service Hub.