12 Best Consumer Stocks to Buy According to Wall Street

8. Kontoor Brands, Inc. (NYSE:KTB)

Potential upside: 24.93%

Number of Hedge Fund Holders: 23

On February 4, 2026, Jefferies initiated coverage of Kontoor Brands, Inc. (NYSE:KTB) with a Hold rating and a $65 price target. The firm cited the company’s free cash flow profile and low valuation multiple as positives, but said risks tied to Helly Hansen and tariffs support estimates below consensus. Jefferies added that it expects soft guidance when the company reports fourth-quarter results.

A day earlier, on February 3, 2026, Baird analyst Jonathan Komp named Kontoor Brands, Inc. (NYSE:KTB) a bullish Fresh Pick and reiterated an Outperform rating with a $105 price target. On January 22, 2026, Wells Fargo analyst Ike Boruchow lowered his price target on Kontoor Brands, Inc. (NYSE:KTB) to $95 from $100 while maintaining an Overweight rating. The firm noted that while the broader group has rallied 10% in recent months, Kontoor shares have underperformed by 40%. Wells said bearish investor conversations center on concerns that Helly Hansen was a poor investment and lacks growth, but the firm disagrees and remains bullish.

Kontoor Brands, Inc. (NYSE:KTB) designs, produces, and markets denim and lifestyle apparel, footwear, and accessories primarily under the Wrangler and Lee brands.