In this article, we will look at the 12 Best Augmented Reality Stocks to Buy According to Analysts.
Integration of artificial intelligence, better graphics, and enhanced processing power are enabling more realistic and immersive augmented reality (AR) experiences. Likewise, the global AR augmented reality market is projected to reach $599.59 billion by 2030 while growing at a compound annual growth rate of 37.9%, according to Grandview Research.
In the first quarter of 2025, the AR/VR headset market grew by 18.1%, according to market research firm International Data Corporation (IDC).
“The market is clearly shifting toward more immersive and versatile experiences,” said Jitesh Ubrani, IDC’s Worldwide Mobile Device Trackers research manager. “While Meta continues to lead, the rise of brands like Viture and XREAL shows that innovation in form factor and user experience is resonating with consumers.”
The next wave of AR growth is expected to come from mixed and extended reality innovations, driven by AI and Android XR platforms. Broader adoption across sectors like healthcare and gaming, along with rising consumer demand, will fuel momentum—especially in North America, where advances in lightweight headsets, display quality, and processing power are making AR more accessible and user-friendly.
With that in mind, let’s look at 12 Best Augmented Reality Stocks to Buy According to Analysts.
Photo by David Grandmougin on Unsplash
Our Methodology
To make the list of 12 Best Augmented Reality Stocks to Buy According to Analysts, we scanned the US equity markets, focusing on companies with exposure to Augmented Reality Hardware and Software. We concentrated on stocks with significant upside potential and are popular among elite hedge funds. Finally, we ranked the stocks in ascending order based on the stock’s upside potential as of June 24.
Why are we interested in the stocks that hedge funds pile into? The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 373.4% since May 2014, beating its benchmark by 218 percentage points (see more details here).
Best Augmented Reality Stocks to Buy According to Analysts
12. Vuzix Corporation (NASDAQ:VUZI)
Stock Upside Potential as of June 24: 0.67%
Number of Hedge Fund Holders: 17
Vuzix Corporation (NASDAQ:VUZI) is one of the 12 best-augmented reality stocks to buy, according to analysts. On June 24, Vuzix Corporation partnered with Sphere Technology Holdings to bring Sphere’s mixed reality and AI-powered platform to its M400 and M4000 AR smart glasses. This partnership is set to equip frontline workers with hands-free, immersive digital tools to streamline workflows and enable real-time decision-making in complex environments.
Sphere’s spatial computing platform blends the digital and physical worlds using features like spatial mapping, gesture recognition, and holographic rendering. It integrates with enterprise systems such as ERP and IoT platforms, making it ideal for industries that require precision and collaboration without disrupting workflows.
By combining Sphere’s immersive technology with the portability of Vuzix smart glasses, the collaboration targets key sectors like manufacturing, healthcare, and defense. Executives from both firms emphasize the potential to boost operational efficiency, enhance safety, and improve productivity—even in the most demanding field conditions.
Vuzix Corporation (NASDAQ:VUZI) designs, manufactures, and markets augmented reality (AR) and virtual reality (VR) display devices and smart glasses. It focuses on creating wearable display technology for various applications, including enterprise, defense, and consumer markets.
11. Meta Platforms Inc. (NASDAQ:META)
Stock Upside Potential as of June 24: 3.64%
Number of Hedge Fund Holders: 273
Meta Platforms Inc. (NASDAQ:META) is one of the 12 best-augmented reality stocks to buy, according to analysts. On June 17, analysts at Wells Fargo reiterated an Overweight rating on the stock with a $664 price target. The bullish stance comes amid growing confidence that the company is staring at a $6 billion incremental revenue opportunity.
According to Wells Fargo, Meta Platform is well positioned to capitalize on advertisements in WhatsApp status. It represents a significant step in the company’s push to monetize user engagement in the messaging app.
Additionally, Wells Fargo remains optimistic that advertising on WhatsApp is positioned to reach a comparable cost per thousand impressions and ad load similar to those seen on Instagram. The advertising initiative also aligns with the research firm’s product cycle-driven revenue outlook, which is expected to exceed consensus estimates for 2026 and beyond.
Meta Platforms Inc. (NASDAQ:META) is a social networking company that develops and integrates augmented reality (AR) technology into its products and the metaverse. It seeks to make AR experiences accessible across various devices, from high-end headsets to everyday phones, and empower creators with tools to build AR content. This includes developing AR platforms.
10. Unity Software Inc. (NYSE:U)
Stock Upside Potential as of June 24: 10.81%
Number of Hedge Fund Holders: 52
Unity Software Inc. (NYSE:U) is one of the 12 best-augmented reality stocks to buy, according to analysts. On June 12, the company selected Optable, an identity management and data collaboration platform, to power its newly launched Audience Hub.
Under the strategic partnership, Optable offers brand marketers a way to reach players using a seamless and secure platform for audience collaboration, precision targeting, and omnichannel activation.
“We created the Audience Hub to help brand marketers unlock the full potential of Unity’s [3 billion] gamers in a scalable and privacy-first way,” said Alex Blum, COO of Unity Software. “Our collaboration with Optable is a key step in our mission to build a more connected and effective ecosystem for advertisers across the gaming landscape and beyond.”
The Optable team collaborated with Unity to create an audience mesh that incorporated data from top sources like Experian and securely and privately gathered Unity’s unique player insights.
Unity Software Inc. (NYSE:U) provides a comprehensive platform for augmented reality (AR) development, enabling creators to build and deploy interactive AR experiences across various devices. It offers tools and workflows for creating AR experiences, managing complex 3D projects, and deploying to multiple platforms.
9. PTC Inc. (NASDAQ:PTC)
Stock Upside Potential as of June 24: 10.81%
Number of Hedge Fund Holders: 57
PTC Inc. (NASDAQ:PTC) is one of the 12 best-augmented reality stocks to buy, according to analysts. On June 12, the company announced model-based definition (MBD) capabilities within its Onshape computer-aided design CAD and product data management platform.
MBD in Onshape becomes the first MBD offering within the cloud-native solution that enables engineering teams to create a complete digital product definition. With cloud-native capabilities, PTC is to deliver clear, accessible manufacturing intent embedded directly into a 3D model.
The new solution transforms the design process, enhances collaboration, and accelerates the path from concept to production. MBD should make it easier for teams to work faster with greater clarity and fewer errors.
PTC Inc. (NASDAQ:PTC) utilizes augmented reality (AR) technology to enhance industrial operations and empower frontline workers. PTC’s AR solutions enable companies to overlay digital information onto the real world, creating immersive experiences for tasks like training, maintenance, and remote assistance.
8. Apple Inc. (NASDAQ:AAPL)
Stock Upside Potential as of June 24: 13.01%
Number of Hedge Fund Holders: 159
Apple Inc. (NASDAQ:AAPL) is one of the 12 best-augmented reality stocks to buy, according to analysts. On June 23, Apple was locked in last-minute negotiations with Brussels over the changes it needed to make in its App Store. The company is under pressure to make changes to avert, incurring up to €500 million in fines for allegedly breaching the blocs Digital Markets Act.
Reports indicate Apple is considering offering concessions on its ‘steering’ provisions that stop people from accessing offers outside the App Store. European Regulators had ordered the company to revise the rules within two months or incur a €500 million fine.
Apple Inc. (NASDAQ:AAPL) integrates augmented reality (AR) into its hardware and software, creating a comprehensive ecosystem for AR experiences. It also offers AR-focused hardware like the Apple Vision Pro headset and utilizes AR features in existing devices like iPhones and iPads.
7. Sony Group Corporation (NYSE:SONY)
Stock Upside Potential as of June 24: 16.91%
Number of Hedge Fund Holders: 23
Sony Group Corporation (NYSE:SONY) is one of the 12 best augmented reality stocks to buy, according to analysts. On June 17, research firm Newzoo reiterated that the global video game market is projected to improve marginally in 2025. The global video game market is projected to reach $188.9 billion in 2025, representing a 3.4% increase.
Analysts had already projected growth in the industry that the blockbuster launch of new consoles would bolster. There have been reports that Sony is working on a new PlayStation handheld console. Additionally, ‘GTA VI’ is slated to launch in 2026 and is expected to accelerate the demand for gaming consoles. Nevertheless, there have been concerns about slower hardware sales, especially the significant increase in Sony’s PlayStation devices.
Sony Group Corporation (NYSE:SONY) is actively involved in augmented reality (AR), developing technologies and solutions for entertainment and industrial applications. Their efforts include camera tracking systems for AR content creation, spatial reality displays, and research into AR applications beyond entertainment.
6. NVIDIA Corporation (NASDAQ:NVDA)
Stock Upside Potential as of June 24: 17.94%
Number of Hedge Fund Holders: 212
NVIDIA Corporation (NASDAQ:NVDA) is one of the 12 best augmented reality stocks to buy, according to analysts. On June 23, it emerged that Chinese AI sensation DeepSeek was aiding the Chinese military and intelligence operators to access the company’s advanced and restricted AI chips.
A senior US official says that DeepSeek is using Southeast Asian shell companies to access high-end semiconductors that cannot be shipped under the current export control restrictions. It’s the fact that the Chinese company has access to large volumes of Nvidia’s high-end H100 chips that is sending shockwaves.
Since 2022, Nvidia’s H100 chips have been under U.S. export control restrictions on concerns that China could use them to advance its military capabilities. There are also concerns that China could use the chips to overturn US dominance in AI innovations.
NVIDIA Corporation (NASDAQ:NVDA) flexes its muscle in augmented reality (AR) by providing crucial hardware and software technologies that power AR experiences. These include high-performance GPUs for rendering, AI for object recognition and scene understanding, and platforms like CloudXR for streaming AR content to various devices.
5. Snap Inc. (NYSE:SNAP)
Stock Upside Potential as of June 24: 18.17%
Number of Hedge Fund Holders: 39
Snap Inc. (NYSE:SNAP) is one of the 12 best augmented reality stocks to buy, according to analysts. On June 22, the company acquired the calendar-based social app Saturn. The acquisition is part of the company’s push to heighten its influence in teen’s social life.
Saturn has developed a platform that allows users to share their schedules and arrange meet-ups. The social networking app is mostly focused on making it easier for students to stay on track with school commitments. Its target market is primarily teens, and it is currently available in around 17K American high schools.
The acquisition comes as Snap plans to launch its sixth-generation augmented reality glasses next year. Specs will be the new AR glasses breaking the company’s spectacles branding used in previous versions. It will leverage AR technology to let people see and interact with digital imagery.
Snap Inc. (NYSE:SNAP) has invested in augmented reality through its Snap AR platform. The platform offers tools and technologies that allow creators and businesses to build, share, and integrate AR experiences. The company provides Lens Studio to create AR effects for Snapchat and Spectacles. It also provides a Camera Kit that embeds AR features into other apps and websites.
4. Alphabet Inc. (NASDAQ:GOOG)
Stock Upside Potential as of June 24: 18.30%
Number of Hedge Fund Holders: 227
Alphabet Inc. (NASDAQ:GOOG) is one of the 12 best-augmented reality stocks to buy, according to analysts. On June 24, a U.S. judge ruled that AI company Anthropic—backed by Amazon and Alphabet—lawfully used copyrighted books to train its Claude large language model under the fair use doctrine. U.S. District Judge William Alsup described the training as “exceedingly transformative,” equating it to a writer learning from existing literature to create new content.
However, the court also found that Anthropic infringed copyright by storing over 7 million pirated books in a centralized library not strictly used for training purposes. A trial set for December will determine damages, which could reach up to $150,000 per work under U.S. law. This marks the first court decision on fair use in the context of generative AI—a critical precedent for the broader tech industry.
Alphabet Inc. (NASDAQ:GOOG) is a technology giant involved in augmented reality (AR) in several ways. It offers AR features in Google Maps, Search, and Lens, and it develops ARCore, a software development kit (SDK) for creating AR experiences.
3. Universal Display Corporation (NASDAQ:OLED)
Stock Upside Potential as of June 24: 20.89%
Number of Hedge Fund Holders: 26
Universal Display Corporation (NASDAQ:OLED) is one of the 12 best-augmented reality stocks to buy, according to analysts. On June 2, Goldman Sachs reiterated a conviction of ‘Buy’ rating and a $183 price target on the stock.
The analysts remain bullish on the commercialization of blue materials, which they believe could boost Universal Display’s revenue per device. The adoption of the materials in key markets of smartphones and TVs could significantly boost the company’s earnings per share growth. The analysts predict a 95% increase in EPS on full penetration over time.
Goldman Sachs believes integrating blue materials would mark a turning point in Universal Display by enhancing its market position. According to the study, the fact that Universal Display is still on the Americas Conviction List further affirms the investment back conviction in the stock’s future performance.
Universal Display Corporation (NASDAQ:OLED) offers OLED technology and materials essential for creating high-quality Augmented Reality displays. Its proprietary UniversalPHOLED materials are used in AR/VR devices, enabling vibrant, energy-efficient, and fast-refreshing displays, making them a key enabler in the AR/VR ecosystem.
2. Adobe Inc. (NASDAQ:ADBE)
Stock Upside Potential as of June 24: 31.39%
Number of Hedge Fund Holders: 111
Adobe Inc. (NASDAQ:ADBE) is one of the 12 best augmented reality stocks to buy, according to analysts. On June 21, DA Davidson reiterated a ‘Buy’ rating and a $500 price target on the stock. The bullish stance comes from the research firm meeting with the company’s management team.
Following the meeting, the research firm reiterated its confidence in Adobe’s commercially safe approach to digital content generation. It also echoed the company’s disciplined expense management and top-line resiliency.
In return, DA Davidson views Adobe as a long-term artificial intelligence winner. It insists the current price represents an ideal entry point for an industry leader with solid class margins. The company boasts impressive gross profit margins of 89.25%, signaling operational efficiency.
Adobe Inc.’s (NASDAQ:ADBE) primary contribution to augmented reality (AR) is its product, Adobe Aero, an AR authoring and viewing platform. Adobe Aero allows users to create, share, and experience interactive AR content without extensive coding knowledge.
1. Kopin Corporation (NASDAQ:KOPN)
Stock Upside Potential as of June 24: 37.61%
Number of Hedge Fund Holders: 18
Kopin Corporation (NASDAQ:KOPN) is one of the 12 best augmented reality stocks to buy, according to analysts. On June 3, the company confirmed significant progress in developing the NeuralDisplay technology.
The company confirmed it has achieved significant hardware and software milestones that should lead to a prototype that enhances augmented and virtual reality experiences. The new hardware prototype comes with OLED technology integrated with MicroLED compatibility, which can strengthen eye image capturing.
On the software front, the prototype features automatic vergence adjustments that align with the user’s gaze and depth perception to enable viewing experiences. Advancements in hardware and software with the AI-powered NeuralDisplay technology should allow Kopin to make augmented reality and virtual reality solutions more user-friendly.
Kopin Corporation (NASDAQ:KOPN) develops and provides high-performance, application-specific optical solutions for augmented reality (AR) and virtual reality (VR) products, focusing on microdisplays, display modules, and related components.
While we acknowledge the potential of KOPN to grow, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an AI stock that is more promising than KOPN and that has 100x upside potential, check out our report about this cheapest AI stock.
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