11 Best Stocks You’ll Wish You Bought Sooner

7. Synchrony Financial (NYSE:SYF)

Number of Hedge Fund Holders: 55

Synchrony Financial (NYSE:SYF) is one of the 11 best stocks you’ll wish you bought sooner.

On March 23, 2026, Truist lowered the price target on Synchrony Financial (NYSE:SYF) from $84 to $71. The firm’s analyst kept a Hold rating on the company’s stock. The update was part of a broader research note on Financials. Truist is adjusting its financial models to reflect a higher cost of equity. In a research note, the analyst further told investors that the market is currently assigning lower-than-historical valuation multiples, necessitating these updated projections.

Separately, on March 9, 2026, Bank of America analyst Mihir Bhatia lowered the firm’s price target on Synchrony Financial (NYSE:SYF) by $6 from $96 to $90. Bhatia maintained a Buy rating on the stock. The firm was revising price targets for multiple consumer finance companies under its coverage. In addition to an increasingly uncertain macroeconomic environment, the analyst cited lower market multiples as the primary driver of these valuation adjustments.

Founded in 2003, Synchrony Financial (NYSE:SYF) is a premier consumer financial services company with headquarters in Connecticut. The company provides customized financing programs and analytics across platforms and industries, including digital, health and wellness, retail, telecommunications, home, auto, outdoor, pet, and other sectors.