10 Worst Performing IT Services Stocks to Buy According to Analysts

3. Informa TechTarget Inc. (NASDAQ:TTGT)

YTD Returns: -30%

Potential Upside: 74%

Number of Hedge Fund Holders: 16

Informa TechTarget Inc. (NASDAQ:TTGT) provides data-driven marketing services for business-to-business (B2B) technology vendors. The company supports clients throughout the entire B2B product lifecycle, offering services that span strategy, messaging, and content development, as well as in-market activation through brand positioning, demand generation, purchase intent data, and sales enablement.

On December 3, 2024, the company announced the completion of its merger with the digital business of Informa Tech, formerly a division of London-based Informa Plc. The newly formed entity will operate as Informa TechTarget. As a result of this merger, the company now estimates its total addressable market in the tech and B2B marketing sectors to be approximately $20 billion annually.

In a report published on January 14, Craig-Hallum analyst Jason Kreyer commented on the company’s strengthened position following the completion of the merger. While he noted that broader macroeconomic conditions remain largely unchanged, he believes Informa TechTarget Inc. (NASDAQ:TTGT) is well-positioned to capitalize on cross-selling and upselling opportunities, particularly as tech spending recovers. Despite lowering his price target from $40 to $25, Kreyer maintained a Buy rating on the stock.