10 Stocks Losing Their Fire

Ten companies fell sharply on Thursday, amid a series of company-specific developments, including lackluster earnings, profit-taking, and fundraising programs, among others.

Meanwhile, Wall Street’s main indices finished mixed, with the Dow Jones the only loser, down 0.07 percent. The S&P 500 and the tech-heavy Nasdaq grew 0.11 percent and 0.22 percent, respectively.

In this article, we spotlight the 10 worst-performers during the previous trading session and break down the reasons behind their drop.

To come up with the list, we focused exclusively on stocks with a $2 billion market capitalization and 5 million shares in trading volume.

Photo by Tima Miroshnichenko on Pexels

10. Micron Technology Inc. (NASDAQ:MU)

Micron Technology dropped for a third straight session on Thursday, shedding 3.21 percent to close at $226.65 apiece, as investors digested plans to officially drop its consumer memory brand, Crucial, after 29 years in business.

In a statement during the day, Micron Technology Inc. (NASDAQ:MU) said that the divestment was in line with plans to shift its focus to the faster-growing enterprise and commercial segments amid the rapidly expanding artificial intelligence industry.

In line with the decision, shipments for all Crucial-branded consumer products would only be available until the end of February 2026. However, Micron Technology Inc. (NASDAQ:MU) assured its customers that it would continue providing warranty services and support to the brand’s customers.

“The AI-driven growth in the data center has led to a surge in demand for memory and storage. Micron has made the difficult decision to exit the Crucial consumer business in order to improve supply and support for our larger, strategic customers in faster-growing segments,” said Micron Technology Inc. (NASDAQ:MU) Chief Business Officer Sumit Sadana.

In other developments, the stock earned a higher price target of $270 from Mizuho Securities, versus $265 previously, while maintaining an “outperform” rating.

9. Macy’s Inc. (NYSE:M)

Macy’s extended its losing streak to a third straight day on Thursday, shedding 0.62 percent to close at $22.32 apiece as investors took path from its earnings performance in the third quarter of the year.

At intra-day trading, the stock dropped by as much as 3.6 percent.

In an updated report, Macy’s Inc. (NYSE:M) said net income dwindled by 60.7 percent to $11 million from $28 million in the same period last year, while net sales and total revenues ended flat at $4.7 billion and $4.9 billion, respectively.

Net sales, however, exceeded the company’s previous guidance range of $4.5 billion to $4.6 billion.

It can be recalled that Macy’s Inc. (NYSE:M) announced earlier plans to close 150 underperforming stores by the end of 2026. Of the total, 50 were planned for this year.

Looking ahead, the company raised its full-year guidance for full-year 2025 to a range of $21.475 billion to $21.625 billion from its previous outlook of $21.15 billion to $21.45 billion.

Adjusted EBITDA is also targeted to grow higher at a range of 7.8 percent to 8 percent, versus 7.4 percent to 7.9 percent previously. Adjusted EPS is pegged at $2 to $2.20 versus $1.70 to $2.05 prior.

For the fourth quarter alone, net sales are projected at $7.35 billion to $7.50 billion, while adjusted EPS is expected at $1.35 to $1.55.

Following the results, Macy’s Inc. (NYSE:M) earned a higher price target of $21 from TD Cowen, versus $17 previously, while maintaining a “hold” recommendation on the stock.