10 Stocks Jim Cramer Discussed As He Dismissed A Recession

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1. e.l.f. Beauty, Inc. (NYSE:ELF)

Number of Hedge Fund Holders In Q2 2025: 43

e.l.f. Beauty, Inc. (NYSE:ELF)’s shares have gained 9.2% year-to-date after going through a rollercoaster during the year’s first half. Since their post-Liberation Day bottom, the stock has gained 149%. The stock suffered due to the firm’s exposure to tariffs since it sources from China. However, e.l.f. Beauty, Inc. (NYSE:ELF)’s shares have performed well recently as it seems that investors are optimistic about the firm’s ability to target the cosmetics market in an inflationary environment, which has harmed consumer spending. Cramer was nothing but full of praise for e.l.f. Beauty, Inc. (NYSE:ELF)’s CEO Tarang Amin:

“Look, this is very exciting. Because, uh, this is the man who destroyed the pricing of the traditional industry, by making it so that people can afford cosmetics. But he also has big tariff problems. Because he [inaudible] China.”

Here are Cramer’s previous thoughts about e.l.f. Beauty, Inc. (NYSE:ELF): ‘

“[On why ELF was selling its products in Dollar General] Because it’s the last one. The shorts are telling me, not that I listen to the shorts, but the shorts are saying, what’s after Dollar General? Is there anything after?”

While we acknowledge the potential of ELF to grow, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an AI stock that is more promising than ELF and that has 100x upside potential, check out our report about this cheapest AI stock.

READ NEXT: 20 Best AI Stocks To Buy Now and 30 Best Stocks to Buy Now According to Billionaires.

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