10 Stocks End Trading Week Soaring, Outshining Wall Street

6. Zeta Global Holdings Corp. (NYSE:ZETA)

Zeta Global Holdings rallied by 12.63 percent on Friday to end at $14.18 apiece as investors snapped up shares following a study that marketing companies are lagging behind AI execution vis-a-vis its ambitions.

In its study called “It’s Time to Get Serious About AI’s Business Value,” Zeta Global Holdings Corp. (NYSE:ZETA) said that while many marketing organizations have begun implementing AI, most are still in the early stages of building the data, skills and systems required to scale it effectively and realize its full enterprise potential.

Based on a survey of 300 North American marketing technology decision-makers, the study found that 62 percent of organizations described their current AI deployment as “limited” or “moderate.”

The study was viewed by investors as a huge potential and opportunity for Zeta Global Holdings Corp. (NYSE:ZETA) to tap.

“Marketing should be at the front lines of the AI revolution, but many teams are held back by fragmented data, legacy systems, and skills gaps,” said Chairman and CEO David Steinberg.

“This study reinforces what we hear every day: marketers don’t need more AI promises; they need practical, scalable ways to turn AI into better performance.”