In this article, we are going to discuss the 10 most popular tequila brands in the world. If you want to check out our detailed analysis of the global tequila market, the rising popularity of the tequila-based RTDs, and sustainability in the tequila industry, head to 25 Most Popular Tequila Brands In The World.
10. Milagro
Insider Monkey Score: 8
Defined by its ultimate balance of fresh agave taste and exquisite smoothness, Milagro is made from 100% Blue Agave from the Jalisco highlands and uniquely distilled using both pot and column stills to retain the vibrant flavor.
Milagro owner, William Grant & Sons, announced the acquisition of a distillery in Mexico for the brand in 2020, supporting the company’s strong momentum in the premium spirits segment.
9. Clase Azul
Insider Monkey Score: 9
Founded by Artuto Lomeli in 1997, Clase Azul Tequila is famous for its ultra-premium tequila and mezcal, not to mention the handcrafted ceramic decanters in which its spirits are. Lomeli announced a new brand identity in January 2022, changing the brand’s name to Clase Azul Mexico in an effort to better represent Clase’s origin.
Clase Azul ranks among the Top 10 Most Popular Tequilas in our list.
8. 1800
Insider Monkey Score: 10
1800 has been around for over 200 years and has yet to change its original formula or the distillation process. Owned by the Beckmann family, the 100% Blue Agave tequila is bottled in Jalisco.
1800 Tequila has been imported to the United States since 2008 and with 1.79 million 9-liter cases sold in the country in 2021, sits among the Top Three Tequilas in America.
7. Herradura
Insider Monkey Score: 11
Herradura is a great tequila brand that was founded in Jalisco by Félix Lópex in 1870, and still produces 100% agave tequilas in the same traditional manner as when it began. The brand also introduced the world to Reposado in 1974 and has been setting the standard ever since.
The Casa Herradura was acquired by The Brown-Forman Corporation in 2007, in a deal worth $776 million.
6. El Jimador
Insider Monkey Score: 12
Also part of The Brown-Forman Corporation since 2007, El Jimador Tequila is crafted using 100% Blue Agave and fermented naturally with wild yeast produced by the fruit trees and agave plants surrounding the distillery.
El Jimador boasted global sales of 1.7 million 9-liter cases in 2022.
5. Espolòn
Insider Monkey Score: 12
Owned by the Campari Group, Espolòn produces tequila from 100% Blue Weber Agave grown in the ‘Golden Triangle’ in Jalisco’s Los Altos highlands. Last year, the brand also launched Espolòn Cristalino – a super-premium, aged tequila and one of the last passion projects of the legendary Maestro Tequilero Cirilo Oropeza before his passing in 2020.
The Espolòn Cristalino limited release is now available at retailers nationwide at a suggested retail price of around $59.99 for a 750 ml bottle.
4. Patrón
Insider Monkey Score: 13
Made from only the finest, highest-quality Weber Blue Agave, Patrón has grown to become one of the most recognized and respected luxury tequila brands in the world.
Patrón was acquired by Bacardi Limited in 2018, in a deal worth $5.1 billion. The transaction followed a successful relationship the two companies had had since Bacardi’s initial acquisition of a 30% minority stake in Patrón Spirits in 2008.
3. Jose Cuervo
Insider Monkey Score: 14
Since 1795, Jose Cuervo has been producing tequila from the largest agave holdings in the world at La Rojeña, the oldest active distillery in Latin America.
Family-owned and operated by the Beckmann family, Jose Cuervo is the Best-Selling Tequila Brand in the World, with global sales of 9.2 million 9-liter cases last year, an impressive increase of 15.9% from 2021.
2. Casamigos
Insider Monkey Score: 16
In 2013, George Clooney and his partners Rande Gerber and Mike Meldman founded Casamigos Tequila, and four years later, the brand was acquired by Diageo in a deal worth up to $1 billion, as the world’s largest spirits maker sought to lift its presence in the high-growth market.
Casamigos has achieved massive success since then and with worldwide sales of 3.2 million 9-liter cases last year, now ranks among the Most Popular Tequila Brands Globally. Also, the recent news that the brand has expanded its lineup with a cristalino expression should only add to its potential to sell another few million over the coming years.
1. Don Julio
Insider Monkey Score: 20
Created by Don Julio González, the Don Julio range of Tequilas is known for its high quality and superb look, especially the award-winning 1942 – counted among the Best Tequilas in the World.
Diageo announced in 2014 that it had agreed to swap its Bushmills Irish whiskey label for full ownership of the top shelf tequila brand, as the British drinks group sought to regain its leading position in tequila and build a bigger portfolio of ‘reserve’ brands.
Don Julio tops our list of the Most Popular Tequilas in the World.
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