In this article, we are going to discuss the 10 most popular spirits in the world. If you want to check out our detailed analysis of the global spirits market, the rise of spirit RTDs, the new popular RTD in the market, and the success of celebrity-owned spirits, head to 25 Most Popular Spirits in the World.
10. Imperial Blue
Category: Whisky – Indian
Cases Sold in 2022: 24 million
Launched in India in 1997, Imperial Blue is a superior blend of Indian grain spirits and imported Scotch malts. The brand became a part of Pernod Ricard in 2002. Imperial Blue ranks among the top 10 most consumed alcohol brands in the world.
9. Bacardí
Category: Rum
Cases Sold in 2022: 24.3 million
Known for its high quality and smooth taste, Bacardí rum is made with the special combination of molasses from sugarcane, yeast and water.
8. Officer’s Choice
Category: Whisky – Indian
Cases Sold in 2022: 24.9 million
One of the top 10 liquor brands in the world, Officer’s Choice rare blended malt Indian whisky is a perfect blend of Indian malt spirits and the best chosen Indian neutral spirits.
7. Chum Churum
Category: Local – Soju
Cases Sold in 2022: 26 million
Chum Churum soju is a clear, colorless, alkaline water-based distilled spirit native to Korea, made from rice, potatoes, sweet potatoes or tapioca. Chum Churum ranks among the top 7 spirit drinks in the world.
6. Royal Stag
Category: Whisky – Indian
Cases Sold in 2022: 27.1 million
Royal Stag Indian whisky is Pernod Ricard’s largest brand by volume, and witnessed a 21.2% growth in sales in 2022 as compared to the previous year, when it sold 22.4 million 9L cases.
5. Tanduay
Category: Rum
Cases Sold in 2022: 27.4 million
Tanduay is the world’s largest rum brand, based in the Philippines. Boasting a 99% share in the Philippine rum category, Tanduay Distillers, Inc. had a consolidated revenue of $580 million in 2022, a 26% increase from 2021.
4. Smirnoff
Category: Vodka
Cases Sold in 2022: 28.1 million
One of the most popular drinks for parties, Smirnoff was acquired by International Distillers and Vintners in 1987, and thus passed to the subsequent owner, Diageo plc (NYSE:DEO). Although it had its origins in Moscow, the brand is now produced in several countries, including the U.S., Canada, Italy, and others.
Diageo plc (NYSE:DEO) is also the owner of Baileys, which ranks among the top 10 liqueurs in the world.
3. McDowell’s No. 1
Category: Whisky – Indian
Cases Sold in 2022: 30.8 million
Made by blending whisky and select Indian malts, McDowell’s No. 1 has created a unique bond with its 25+ million consumers over its 120 years of history.
2. White Claw
Category: RTD
Cases Sold in 2022: 59 million
The White Claw brand has experienced tremendous growth since its introduction in 2016 and is now one of the best-selling ready-to-drink spirit brands in the world. In 2021, White Claw sales topped about $2 billion.
1. Jinro
Category: Local – Soju
Cases Sold in 2022: 100.9 million
Since its launch in 1924, Jinro Soju has consistently held its position as the number one soju brand in Korea. Made from choice grains and spring water, Jinro Soju has been the most popular spirit brand in the world for 22 consecutive years.
Insider Monkey focuses on uncovering the best investment ideas of hedge funds and insiders. Please subscribe to our free daily newsletter to get the latest investment ideas from hedge funds’ investor letters by entering your email address below. You can also take a peek at Best Craft Beer Brands in Each U.S. State and 25 Largest Craft Breweries in the US by Volume.
