10 Countries with the Most Attractive People

9. Japan

Beauty in Japan is a promising industry as its market size is expected to reach $35.90 billion by 2028. Japanese consumers tend to prioritize natural and organic skincare and cosmetics products. Moreover, high per capita spending on cosmetics, along with the popularity of online distribution channels, contributes to the industry’s growth. It is also common to see advertising and promotions playing a huge role in attracting consumers, with active marketing on social media platforms in Japan.