10 Consumer Defensive Stocks to Buy According to Analysts

2. Celsius Holdings, Inc. (NASDAQ:CELH)

Upside Potential as of December 12, 2025: 54.72%

Number of Hedge Fund Holders: 58

On December 12, Matthew Smith, an analyst at Stifel Nicolaus, reaffirmed the ‘Buy’ rating on Celsius Holdings, Inc. (NASDAQ:CELH), while setting a price target of $60, which suggests an upside potential of about 37%.

Just two days earlier, Morgan Stanley analyst Eric Serotta also reiterated the ‘Buy’ rating on Celsius Holdings, Inc. (NASDAQ:CELH) and a $64 price target. This reflects an upside potential of approximately 46%.

Separately, on November 26, UBS maintained its Buy rating and $65 on Celsius Holdings, Inc. (NASDAQ:CELH) as the company pushed ahead with its transition from the Alani Nu brand to the Pepsi system. The firm pointed out that Alani Nu’s growth has decelerated significantly over the past few weeks, posing challenges from the near-future shift and limited-time offers in 2026.

UBS noted that the initial Nielsen data raised concerns but stated that the market research firm isn’t properly coding Celsius’ Winter Wonderland limited-time offer. Although Nielsen has since included supporting data to reflect the limited-time offer better, UBS indicated “some modest slowing for the brand and sequential market share pressure for the broader portfolio.”

Overall, Celsius Holdings, Inc. (NASDAQ:CELH) has a ‘Buy’ or equivalent rating from 76% of the analysts covering the stock. With a median price target of $68, the company has upside potential of approximately 55%.

Celsius Holdings, Inc. (NASDAQ:CELH) is a Florida-based provider of functional energy drinks. Founded in 2004, the company offers CELSIUS, CELSIUS Originals and Vibe, CELSIUS ESSENTIALS, CELSIUS On-the-Go Powder, and CELSIUS Hydration, as well as CELSIUS ready-to-drink products.