10 Best Undervalued Stocks to Buy Under $10

6. Coty Inc. (NYSE:COTY)

Number of Hedge Fund Holders: 30

Coty Inc. (NYSE:COTY) is one of the best undervalued stocks to buy under $10. TD Cowen cut the price target on Coty Inc. (NYSE:COTY) to $3.40 from $3.50 on January 21, maintaining a Hold rating on the stock. It told investors that it adjusted price targets in the beauty space as part of a Q4 preview, and that it sees Estee Lauder as having the most upside potential on sustained U.S. momentum and improving China trends. TD Cowen added that beauty trends appear solid, and this is expected to drive revenue upside for all companies.

In another development, Barclays also cut the price target on Coty Inc. (NYSE:COTY) to $3 from $3.50 on January 16 while maintaining an Underweight rating on the shares. The rating update came as part of the firm adjusting price targets in the consumer staples group in a Q4 earnings preview, with Barclays attributing the recent “enthusiasm” in the stock to “a flight to safety”. It remains concerned about the sector- and company-level fundamentals, adding that potential oil and currency headwinds may materialise in 2026.

Coty, Inc. (NYSE:COTY) is a beauty company that operates a portfolio of brands in color cosmetics, fragrance, and skin and body care. Its Prestige segment operates an array of luxury brands, including Gucci, Marc Jacobs, Miu Miu, Tiffany & Co., Kylie Cosmetics by Kylie Jenner, Hugo Boss, Burberry, Chloe, Calvin Klein, SKKN BY KIM, and more. Coty, Inc.’s (NYSE:COTY) mass beauty products are primarily sold through supermarkets, hypermarkets, drugstores, department stores, e-commerce retailers, and other channels.