10 Best SaaS Stocks to Buy According to Analysts

2. HubSpot, Inc. (NYSE:HUBS)

Average analyst upside: 36.85%

Number of Hedge Fund Holders: 61

HubSpot, Inc. (NYSE:HUBS) is one of the best SaaS stocks to buy according to analysts. Barclays has lowered its price target on HubSpot, Inc. (NYSE:HUBS) to $675 from $745 but reiterated its Overweight rating ahead of the company’s second-quarter earnings. In a note to clients, the firm pointed to a favorable setup for software names reporting on-cycle, including HubSpot, citing an encouraging rebound in demand indicators as the quarter progressed.

While April showed signs of hesitation in the market, Barclays noted that momentum picked up meaningfully in May and June, based on its latest channel checks. That shift has given the firm increased confidence in a stronger Q2 performance, with the potential for upside in both results and forward guidance.

Despite the lowered price target, which reflects recalibrated valuation metrics more than a change in fundamental outlook, Barclays continues to view HubSpot as well-positioned. The company remains a key player in the mid-market CRM and marketing automation space, and its consistent product innovation has helped it maintain steady customer growth even in a cautious spending environment.

HubSpot shares have seen volatility this year alongside broader tech names, but sentiment has been gradually improving with signs of stabilization in software demand. As Q2 earnings approach, investors will be watching closely to see whether HubSpot’s results confirm the more constructive tone Barclays has picked up from the field.