10 Best SaaS Stocks to Buy According to Analysts

5. Adobe Inc. (NASDAQ:ADBE)

Average analyst upside: 31.51%

Number of Hedge Fund Holders: 111

Adobe Inc. (NASDAQ:ADBE) is one of the best SaaS stocks to buy according to analysts. Adobe Inc. (NASDAQ:ADBE) has rolled out new enhancements to its GenStudio platform, introducing AI-driven tools aimed at streamlining performance marketing efforts across major digital channels. The latest updates center on video and display ad creation, allowing businesses to generate and customize creative assets more efficiently for use on platforms such as Amazon Ads, Google Campaign Manager 360, LinkedIn, and Meta.

The company’s expanded offering integrates advanced features from Adobe Firefly Services, Custom Models, and Adobe Express, with a focus on improving collaboration between marketing and creative teams. These capabilities are designed to reduce bottlenecks in content production and enable faster execution of campaigns, particularly in environments that demand frequent iteration and personalization.

Adobe’s push into AI-assisted creative workflows comes as enterprise marketers increasingly seek scalable solutions to deliver high-quality content across a growing number of channels. Early adopters of GenStudio’s innovations include prominent global brands and agencies such as The Coca-Cola Company, Dentsu, The Estée Lauder Companies, Lumen Technologies, Newell Brands, and Publicis Groupe.

By embedding generative AI deeper into the production pipeline, Adobe aims to help clients shorten time to market while maintaining brand consistency and creative impact. As competition intensifies in digital advertising, these tools could offer a strategic edge to businesses looking to keep pace with evolving consumer expectations.