10 Best New Penny Stocks to Buy

3. Olaplex Holdings Inc. (NASDAQ:OLPX)

Olaplex Holdings Inc. (NASDAQ:OLPX) is one of the best new penny stocks to buy. On March 5, Olaplex Holdings reported its Q4 2025 financial results, beating earnings expectations with an adjusted EPS of $0.01. The company stabilized its net sales for the full-year 2025  at $423 million, ending a period of declines in previous years. The CEO highlighted a shift toward a ‘Bonds and Beyond’ vision, and noted that Q4 revenue grew 4% year-over-year to $105.1 million due to a brand relaunch and a 14% increase in earned media value.

The company’s 2025 achievements included the acquisition of Pervala Bioscience and the launch of four of the industry’s top five prestige hair care products. Olaplex also reengaged the professional stylist community through a ‘market blitz’ program in high-density areas, which saw sell-through rates outperform baselines by mid-teen percentages. While full-year sell-through remained down, management noted a positive trend exiting December, particularly in key accounts and digital channels like TikTok Shop.

The strategy for the coming year centers on ‘energizing hero products,’ specifically through the launch of No. 3+, an evolution of their flagship bond repair treatment. While the company anticipates a weighted demand in H2 2026 and expects Q1 EBITDA to be pressured by front-loaded marketing costs, Olaplex Holdings Inc. (NASDAQ:OLPX) remains confident that the stabilized infrastructure and refreshed product pipeline have established a sustainable base for long-term growth.

Olaplex Holdings Inc. (NASDAQ:OLPX), through its subsidiaries, develops, manufactures, and sells haircare products in the US and internationally.