10 Best New Penny Stocks to Buy

4. Cricut Inc. (NASDAQ:CRCT)

Cricut Inc. (NASDAQ:CRCT) is one of the best new penny stocks to buy. On March 3, Cricut reported Q4 2025 earnings that met analyst expectations with an EPS of $0.04. While the company achieved its ninth consecutive year of profitability, generating $76.7 million in net income for the full year, total revenue for 2025 saw a slight decline of less than 1% to $708.8 million. The CEO expressed disappointment regarding the lack of sales growth but highlighted that the company recently launched next-gen cutting machines (Cricut Joy 2 and Explore 5) and a new Direct-to-Film/DTF service to drive future expansion.

The Platform segment remained a significant highlight, with paid subscribers growing more than 4% year-over-year to 3.09 million. This growth helped drive a 5% increase in annual Platform revenue, supported by a rising ARPU of $55.77. In contrast, Product revenue fell by 5% for the full year due to a 9% drop in accessories and materials sales caused by increased competition from white-label brands and online marketplaces. To counter this, Cricut is shifting to a ‘bundle-first’ strategy, ensuring new machines are sold with integrated materials and simplified, AI-enhanced software workflows.

For 2026, Cricut Inc. (NASDAQ:CRCT) intends to accelerate R&D and marketing investments to reclaim market share in the accessories category. While Management refrained from giving specific margin guidance due to tariff uncertainties following recent court rulings, the company expects to remain profitable in every quarter of the coming year.

Cricut Inc. (NASDAQ:CRCT) designs, markets, and distributes a creativity platform that enables users to turn ideas into professional-looking handmade goods in the US, Canada, the UK, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia.