10 Best Mid Cap Stocks to Invest In According to Billionaires

7. NIQ Global Intelligence plc (NYSE:NIQ)

Number of Billionaire Holdings: 10

Market Cap: $3.12 billion

NIQ Global Intelligence plc (NYSE:NIQ) is one of the best mid cap stocks to invest in.

TheFly reported on April 9 that NIQ introduced NIQ Growth Pathways, an advanced analytics and insights solution aimed at improving how businesses understand and drive growth. The platform combines both qualitative and quantitative research with the company’s performance data to provide a more complete perspective on consumer behavior. It is designed to help companies better understand consumer attitudes, emotions, and actions while offering a structured approach to identifying opportunities for category and brand expansion.

In a concurrent operational development on April 8, NIQ Global Intelligence plc (NYSE:NIQ) entered into a partnership with Adsquare, a location intelligence company, to expand the availability of its GeoPurchase audience segments across Adsquare’s platform in Europe and North America. This integration allows advertisers to access audience segments built using NIQ’s consumer packaged goods purchase data, supporting more accurate campaign planning and targeting.

The collaboration is designed to improve advertising effectiveness across digital channels, including cross-screen and out-of-home formats. By combining purchase-based insights with location data, the initiative enables marketers to make more informed media decisions and enhance campaign performance while maintaining a focus on privacy-compliant activation.

NIQ Global Intelligence plc (NYSE:NIQ) is a leading consumer intelligence company providing data analytics and insights into global consumer behavior. It helps retailers and manufacturers make informed decisions through advanced measurement, market research, and predictive analytics solutions.