On August 19, a CNBC interview with Joanne Feeney, partner and portfolio manager at Advisors Capital Management, shed light on the current dynamics influencing the American consumer. Feeney cautioned about the impact of reciprocal tariffs.
Feeney said, “The consumer is under pressure, going to be under increasing pressure as more and more of these tariffs move from affecting the PPI over to consumer prices. And we are likely to see that in the coming months.” This was in reference to the PPI inflation heating up to 3.3% in July, as against 2.4% in June. Feeney believes that the lower end of the consumer stratum is likely to be hit more, “You really have to separate the consumer into the high and mid-high range to the lower end. The lower end [is] clearly under continuing pressure because of past inflation and coming price increases from tariffs.”
Feeney’s comments on the U.S. consumer point to an impending stress in the consumer sector. Her insights highlight why resilient, high-growth consumer stocks are worth considering. Companies catering the the high to mid-range consumers like Williams-Sonoma offer stability, pricing power, and upside despite rising economic pressure on lower-income consumers.
A retail employee stocking shelves with consumer packaged goods/manufacturing products.
Our Methodology
To identify the 10 best high growth consumer stocks to buy now, we focused on companies operating across consumer staples, discretionary, and consumer electronics sectors. These firms span categories such as packaged foods, personal care, retail, and household goods. However, we excluded e-commerce and other internet-related consumer stocks from the list. From this broader universe, we used the Finviz screener to include only those stocks that have a 5-year average growth of at least 25%. We sorted the final list in ascending order of hedge fund sentiments as of Q1 2025. We broke a tie by ranking a stock with a larger market cap higher.
Note: All data was recorded on August 20, 2025.
Why are we interested in the stocks that hedge funds pile into? The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 373.4% since May 2014, beating its benchmark by 218 percentage points (see more details here).
10 Best High Growth Consumer Stocks to Buy Now
10. Nio Inc. (NYSE:NIO)
5-Year Average Revenue Growth: 55.08%
Number of Hedge Fund Holders: 21
Market Cap: $11.09 billion
Nio Inc. (NYSE:NIO) is one of the best high growth consumer stocks to buy now. On August 16, Morgan Stanley said that it expects Nio Inc. (NYSE:NIO) to report record Q3 sales guidance given the strong order backlog for the Chinese EV maker’s new Onvo L90 SUV. The company is expected to report its Q2 financial results on September 4.
The investment bank expects Nio to give guidance of 78,000 to 80,000 for Q3, which would be a robust 8.3%-11.1% growth on a quarter-on-quarter basis. Nio reported 72,000 to 75,000 deliveries in Q2.
Analysts expect revenue of around 19.5 billion to 20.1 billion renminbi (approximately $2.71 billion to $2.90 billion) for Q2, representing a year-over-year growth of up to 20.3%. A stark difference in growth compared to its American counterpart Tesla, Inc. (NASDAQ:TSLA), which saw an 11.7% decline in revenue, year-over-year.
Unlike Tesla, Nio is deep in the red. In 2024, the company saw a net loss of $3.15 billion, with a net margin of -34.47%. However, Morgan Stanley expects the Q3 net loss to narrow to about 5.5 billion yuan ($766 million) from 6.9 billion yuan ($947 million) in Q1. The company spends heavily on R&D towards building its own autonomous vehicles. In Q1, the company reported R&D expenses of 3.18 billion renminbi or $438.4 million, which explains nearly half of its net loss for Q1.
9. Vital Farms Inc. (NASDAQ:VITL)
5-Year Average Revenue Growth: 29.25%
Number of Hedge Fund Holders: 22
Market Cap: $2.16 billion
Vital Farms, Inc. (NASDAQ:VITL) is one of the best high growth consumer stocks to buy now. On August 11, DA Davidson maintained its Buy rating on Vital Farms, Inc. (NASDAQ:VITL), while raising the price target from $51 to $52. That is an implied upside of 7.2%, from the current market price of $48.51. The stock has risen over 33% since reporting its Q2 earnings.
According to DA Davidson, the setup for the stock remains compelling heading into the second half of the year. DA Davidson noted high earnings visibility, evident in last quarter’s results, and added that easing supply constraints and inventory tightness should further support growth.
The company continues to grow at a robust pace. The company reported revenue of $184.77 million in Q2, a 25.36% year-over-year growth, comfortably beating analysts’ estimates of $170.84 million. However, analysts contend that the growth may not be sustainable, given that its “pasture-raised” eggs may be easily mimicable.
Nonetheless, the company has built a brand around its reputation for sourcing ethically. The company has been building on this by reducing landfill waste. Vital Farms, Inc. (NASDAQ:VITL) has expanded on its ethical sourcing reputation by reducing landfill waste, improving soil health, and working to enhance the broader ecosystem around egg farming.
8. Li Auto Inc. (NASDAQ:LI)
5-Year Average Revenue Growth: 163.66%
Number of Hedge Fund Holders: 28
Market Cap: $24.03 billion
Li Auto Inc. (NASDAQ:LI) is one of the best high growth consumer stocks to buy now. On August 14, JP Morgan downgraded Li Auto Inc. (NASDAQ:LI) from a Buy to a Hold, while also reducing the price target on the company from $33 to $28. However, despite the cut, the implied upside on the Chinese EV maker stands at 20%, from the current market price of $23.32.
JP Morgan expects the second half of this year and beyond to be tougher for the company as the EV landscape in China becomes more competitive. The bank expects the Chinese passenger vehicle to decelerate next year, or even decline, as Chinese government subsidies are expiring later this year. The company had a tough Q1, generating $3.56 billion in revenue, flat from the same quarter last year.
The company has been spending money to broaden its product portfolio. The company’s latest car, Li Mega, is a large van boasting a futuristic look, spacious interior, blind spot camera, “Magnetic Carpet” Air Suspension, and fast charging. The van can reportedly add a range of 500 kilometers (310 miles) in about 12 minutes, significantly faster than Tesla’s supercharger.
7. e.l.f. Beauty, Inc. (NYSE:ELF)
5-Year Average Revenue Growth: 36.09%
Number of Hedge Fund Holders: 29
Market Cap: $6.77 billion
e.l.f. Beauty, Inc. (NYSE:ELF) is one of the best high growth consumer stocks to buy now. On August 7, Canaccord Genuity maintained its Buy rating on e.l.f. Beauty, Inc. (NYSE:ELF), but reduced its price target from $150 to $128, representing an implied upside of 7.18% from the current price of $119.42.
Canaccord cited that while the company’s business continues to see strong performance internationally, domestic sales have been lackluster. ELF generated $353.74 million in revenue for Q1 FY 2026 (ended in June 2025), growing 9% year-over-year. Meanwhile, the company reported an EPS of $0.89 per share in Q1 FY 2026, easily beating Wall Street estimates of $0.836 per share.
The company’s international revenue grew 30% year-over-year, despite a high base. International sales grew 91% year-over-year in the year ended June 2024. The company’s domestic sales were up only 5% year-over-year. Domestic sales accounted for around 80% of the company’s total revenue in Q1.
Canaccord also cited the cosmetic company’s exposure to Chinese manufacturing, which in turn could put further strain on the company’s domestic sales due to tariffs.
On August 5, ELF completed the acquisition of Rhode for $1 billion. The company, which is known for its affordable pricing, will benefit from Rhode’s premium positioning. Rhode is also known for its Gen Z following, which will expand ELF’s addressable market. However, the deal, which included $600 million in cash, puts a strain on the company’s balance sheet in a tough economic environment.
6. Cal-Maine Foods, Inc. (NASDAQ:CALM)
5-Year Average Revenue Growth: 25.82%
Number of Hedge Fund Holders: 33
Market Cap: $5.47 billion
Cal-Maine Foods, Inc. (NASDAQ:CALM) is one of the best high growth consumer stocks to buy now. On August 14, Goldman Sachs analyst Leah Jordan initiated Cal-Maine Foods, Inc. (NASDAQ:CALM), with a Hold rating, with a price target of $110, which is close to the current market price of $111.1.
On July 22, the company reported stellar Q4 FY 2025 (quarter and year ended May 2025) earnings. Its revenue for the quarter came in at $1.1 billion, a whopping 71% growth, and easily beat Wall Street estimates of $909.35 million. Cal-Maine’s EPS stood at $7.04 per share, also easily beating Wall Street’s $6.27 per share estimate.
For the whole year, the company saw an 82% spike in revenue to $4.26 billion. The company also expanded its net margin to 28.63% in the Fiscal Year 2025.
Cal-Maine is currently benefiting from elevated egg prices due to a shortage caused by bird flu in the U.S. However, this imbalance is cyclical. Hence, the company may not be able to maintain those margins for too long.
The company, to its credit, has been making strategic investments into increasing cage-free capacity, expanding operations to adapt to the ever-changing egg market.
5. Crocs, Inc. (NASDAQ:CROX)
5-Year Average Revenue Growth: 28.34%
Number of Hedge Fund Holders: 36
Market Cap: $4.56 billion
Crocs, Inc. (NASDAQ:CROX) is one of the best high growth consumer stocks to buy now. On August 8, Keybanc maintained its Overweight rating Crocs, Inc. (NASDAQ:CROX), while reducing the price target from $120 to $96. Despite the trim, the implied upside is a solid 15%, from the current price of $83.42.Keybanc cited that the footwear company reported a decent quarter, but shares fell nearly 30% due to a weaker-than-expected outlook.
The firm expects headwinds for the rest of the year from reduced inventory receipts, further resets in its Heydude (a company it acquired in 2021) segment, tariff-related pressure, and reduced discounts amid softening sentiment.
The company generated $1.15 billion in revenue, a mild 3.4% growth year-over-year, which was in line with analyst expectations. The company’s EPS came in at $4.23 per share, surpassing analyst estimates of $4.01 comfortably. However, Crocs, Inc. (NASDAQ:CROX) anticipates a 9-11% year-over-year decline in revenue for the current quarter. It noted that uncertainty from global trade policies and consumer pressures are the main culprits.
However, some of that negativity seems to be baked into the company’s valuation, with the forward P/E currently at 20.2x, which is slightly below the sector median of 20.35x. That valuation is reasonable given the global appeal of the company’s brands.
4. Wingstop Inc. (NASDAQ:WING)
5-Year Average Revenue Growth: 25.97%
Number of Hedge Fund Holders: 39
Market Cap: $9.20 billion
Wingstop Inc. (NASDAQ:WING) is one of the best high growth consumer stocks to buy now. On August 15, Raymond James analyst Brian Vaccaro upgraded Wingstop Inc. (NASDAQ:WING) from Outperform to Strong Buy, but kept his price target unchanged at $420, which is still a meaningful implied upside of 27.3% from the current levels of $329.88.
Vaccaro noted that the choppy third-party data in recent weeks created a modest risk to Wingstop’s Q3 earnings and drove the stock down recently. However, he remains confident that the Wingstop comp sales can improve next month and accelerate in Q4.
In Q2, the company reported robust earnings, with revenue coming in at $174.33 million, growing 11.3% from the same quarter in the previous year., and in line with Wall Street estimates. Growth was boosted by the 129 net new locations added globally in Q2 2025, a 20% growth in the quarter. The company reported an EPS of $1.00 per share, comfortably beating analysts’ estimates of $0.871.
The firm also believes that Smart Kitchen is a “game-changer” for Wingstop. The AI-driven platform helps the company estimate demand based on various factors like sales trends, weather, and events, boosting operational efficiency.
Raymond James also contends that the company’s valuations are attractive at current levels. While the company’s forward P/E currently stands at 52.81x, the solid revenue growth track and improving margins justify the valuation.
3. Dutch Bros Inc. (NYSE:BROS)
5-Year Average Revenue Growth: 39.98%
Number of Hedge Fund Holders: 47
Market Cap: $10.33 billion
Dutch Bros Inc. (NYSE:BROS) is one of the best high growth consumer stocks to buy now. On August 19, TD Cowen analyst Andrew Charles maintained his Buy rating on Dutch Bros Inc. (NYSE:BROS), with a price target of $86, a solid 36.6% implied upside from the current price of $62.94.
On August 6, the company reported its quarterly earnings, with revenue of $415.81 million, growing 28% year-over-year, and beating Wall Street estimates of $403.75 million. The surge in revenue came from solid same-store growth, which in turn was a result of increasing consumer footfall. The company offers attractive loyalty benefits and an innovative menu, which has led to repeat business.
The more impressive beat, though, was the EPS, which stood at $0.26 per share in Q2, a 47.46% earnings surprise. Dutch Bros saw margin expansion in Q2, for which the company reported a net margin of 6.16%, as against 4.32% in the quarter before that and 3.67% in the same quarter last year. The company has been improving its operational efficiency.
Dutch Bros has built a strong customer experience in its coffee shops, with its unique menu, like “Protein Coffee”, a resonance with Gen Z, as a result of authenticity and community engagement, which could drive growth as the company looks to expand its operations.
2. Celsius Holdings, Inc. (NASDAQ:CELH)
5-Year Average Revenue Growth: 74.58%
Number of Hedge Fund Holders: 47
Market Cap: $15.98 billion
Celsius Holdings, Inc. (NASDAQ:CELH) is one of the best high growth consumer stocks to buy now. On August 11, Truist analyst Bill Chappell maintained his Buy rating on Celsius Holdings, Inc. (NASDAQ:CELH), but slashed the price target from $65 to $55. The stock has galloped 45% since reporting quarterly results on August 7.
The energy drink company reported revenue of $739.26 million in Q2 2025, beating analysts’ estimates of $655.7 million, a 12.75% surprise. The 83% year-over-year growth was driven by the acquisition of Alani Nu in April 2025. Celsius reported an EPS of $0.33 per share, a solid 56.38% higher than what Wall Street had penciled in.
Celsius paid a net purchase price of $1.65 billion to acquire Alani Nu, a fast-growing energy drink brand, which is also known for its health-conscious positioning and strong appeal among young women.
While Celsius is poised to continue to grow in double digits, at least over FY 26 and FY 27, according to analysts, the recent post-earnings pop in the stock makes it slightly unattractive in the short term, with the forward P/E ratio sitting at 60.14x, which is why Truist’s implied upside is negative. However, the Buy rating suggests wiggle room for the long-term.
1. On Holding AG (NYSE:ONON)
5-Year Average Revenue Growth: 54.06%
Number of Hedge Fund Holders: 53
Market Cap: $14.60 billion
On Holding AG (NYSE:ONON) is one of the best high growth consumer stocks to buy now. On August 13, UBS analyst Jay Sole maintained his Buy rating on On Holding AG (NYSE:ONON), and raised the price target from $75 to $79. Sole’s implied upside for the stock is now a whopping 74.6%. Wall Street’s average implied upside for the stock stands at a solid 46.14%.
Sole sees the sportswear company’s valuation multiples expanding. He also believes that the company will continue to beat earnings estimates. The company has seen robust growth as a result of brand recognition, innovative design, and quality products.
The Swiss sports company reported revenue of $907.06 million, up 44.5% year-over-year, and beating Wall Street estimates of $885.91 million. However, the company reported a loss for the quarter, with the EPS of -$0.113, compared to analysts’ estimates of $0.241. The loss was a result of foreign exchange losses and increased operating losses. This was a surprise because the company has seen expanding margins over the last few years.
While we acknowledge the potential of ONON to grow, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an AI stock that is more promising than ONON and that has 100x upside potential, check out our report about this cheapest AI stock.
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