10 Best Cookies and Crackers Stocks to Buy

4. The Campbell’s Company (NASDAQ:CPB)

Number of Hedge Fund Holders: 33

The Campbell’s Company (NASDAQ:CPB) has fulfilled its purpose of making food that is delicious, affordable, and prepared with care for more than 150 years. The firm serves as a focused brand powerhouse with two distinct divisions namely Meals & Beverages and Snacks, concentrated in North America. The firm’s portfolio extends beyond soup to foods such as Pepperidge Farm’s cookies and Goldfish crackers.

With nearly half of Americans consuming at least three snacks a day, legacy food firms such as Campbell are trying to gain a larger share of the rapidly growing snack market. After 155 years, the previously Campbell Soup Company decided to rebrand itself as ‘The Campbell’s Company’. Soup accounts for a smaller portion of the company’s sales despite being an important business for the firm. This was a strategic move considering consumers letting go of ready-to-serve soups and opting for snacks instead

With a name that celebrated soup, the company is so much more than that as it boasts the best portfolio with the best brands. This includes three over $1 billion brands including Goldfish, Campbell’s, and Pepperidge Farm as well as the fourth brand on the horizon, Rao’s homemade. Other than this robust portfolio, the firm has successfully navigated a volatile period in food marked by macroeconomic headwinds and lower consumer confidence. With food overall showing improvement recently with favorable trends such as growth coming from across all income groups and in-home eating being over 80%, The Campbell’s Company (NASDAQ:CPB) is poised to grow.