10 Advertising & Media Stocks That Could Tank If Recession Hits

2. Warner Bros. Discovery, Inc. (NASDAQ:WBD)

Warner Bros. Discovery, Inc. is an entertainment and media company. The company operates in DTC, Studios, and Network segments. It also offers content through various distribution platforms, including authenticated GO applications, linear network, direct-to-consumer subscription products, and others.

WBD has had a good year as a business, even if the stock has offered mixed returns. The company now has a 6.7% TV and streaming market share, one that is likely to grow moving forward.

The problems that the company faces are slightly different, though. It has $9.64 billion worth of debt maturing over the next three years. The management has already cautioned investors to have muted expectations. If a recession hits, the deleveraging process could get even slower.

The management has also hinted that it will take time to arrest the decline in advertising revenue, another factor that a recession will delay. WBD, therefore, is a stock that could take a bad hit from a recession.