10 Advertising & Media Stocks That Could Tank If Recession Hits

3. Fox Corporation (NASDAQ:FOX)

Fox Corporation is an entertainment, sports, and news company. It operates in Television, The FOX Studio Lot, Credible, and Cable Network Programming segments.

The company recently announced the acquisition of Red Seat Ventures, a media company. Red Seat Ventures supports digital content and podcasts for creators like Megyn Kelly, Bill O’Reilly, and Tucker Carlson. This deal is all about investing in the growing creator economy, as Cheesbrough highlighted:

It is one of the fastest growing media categories worldwide by measure of reach and influence, and consumers are increasingly looking to get insights and entertainment directly from the voices and brands they trust.

The firm announced the launch of a direct-to-consumer service by the end of 2025. This service is designed for individuals who have never abandoned traditional TV cables. Lachlan Murdoch clarified that the service will be priced reasonably and won’t require extra rights costs. For 2025, Fox’s Tubi is anticipated to exceed $1 billion in revenue, fueled by its targeted advertising capabilities and large ad-supported video library. While this segment drives the company’s bullish thesis, a recession could spoil the company’s plans.