10 Advertising & Media Stocks That Could Tank If Recession Hits

5. The Trade Desk, Inc. (NASDAQ:TTD)

The Trade Desk, Inc. is a technology company. It provides a self-service cloud-based ad-buying platform that enables buyers to optimize, manage, plan, and measure data-driven online ad campaigns. The tech firm serves advertisers, advertising agencies, and other service providers for advertisers or agencies.

For the first time in 8 years, the company missed revenue guidance in the most recent quarter. It also fell short of guidance on the profitability front, missing adjusted EBITDA estimates. Management highlighted that this miss was due to a series of minor execution missteps. However, the tech firm still ended the quarter with no debt and $1.9 billion of cash.

Due to the guidance miss and tariff concerns, the stock has gone through major headwinds. The share price has experienced a significant decline, falling 52% so far this year.

At the current price level, the stock presents a compelling buying opportunity as recession worries seem priced in. Wall Street analysts have shown their optimism through Buy ratings on the stock. Based on 39 analysts’ ratings, the company has a higher target price of $150, highlighting that the share price could nearly triple from its current price levels in the case of a bull scenario. With such an attractive upside of 209% along with the current stock price dip, the opportunity is enticing.