10 Advertising & Media Stocks That Could Tank If Recession Hits

6. Snap Inc. (NYSE:SNAP)

Snap Inc. is a technology company. It provides Snapchat which is a visual messaging application with different tabs including visual messaging, stories, spotlight, snap map, and camera. The company also offers Spectacles, Snapchat+, and advertising products.

The technology firm has just introduced three new AI-driven video lenses. These lenses use the company’s in-house video generative model. This move aims to keep the tech firm competitive against major rivals Instagram and TikTok with its AI tools.

SNAP reported earnings last week, and Q1 revenue grew 14% YoY. The growth drivers were direct response advertising and small and medium-sized businesses: the two variables that will go down in the case of a recession. The company is not very well diversified and could take a serious hit if ad spending goes down. The stock has already lost half its value in a year and could go further down.