10 Advertising & Media Stocks That Could Tank If Recession Hits

8. Alphabet Inc. (NASDAQ:GOOG)

Alphabet Inc. provides different platforms and products. The company operates through Google Cloud, Google Services, and Other Bets segments. It offers various products and services, including Google Drive, Search, ads, devices, YouTube, Google Maps, Android, and others. The company also offers internet and healthcare-related services.

Nielsen presented a report recently, a monthly snapshot of total broadcast, streaming consumption via TV, and cable. According to the report, YouTube was the leading media distributor in the US for March, accounting for 12% of overall TV viewing.

At the start of this month, GOOG entered into a new non-exclusive agreement with Samsung Electronics. This deal enables Samsung to use alternative search products with no exclusivity requirements.

The company’s stock has declined significantly, providing a potential buying opportunity. With the stock trading down 20% YTD, there is value. However, Apple has just announced an AI search offering. Google pays Apple approximately $20 billion per year to have its search engine as the default search engine in Apple devices. Once this relationship ends, Google will be dealt a big blow. The stock tanked 7.5% as this news came out, clearly reflecting investor concerns.