The fact that Research In Motion Ltd (NASDAQ:BBRY) BlackBerry is playing catch-up in the smartphone market is no surprise to many at this point. We have covered this story in the past, and will continue to do so while the company looks to make up some of the ground it has lost over the past few years.
With BlackBerry, things look up one day and then immediately turn for the worse. In other words, the company has found it difficult to maintain its momentum one month after the next.
For more information on what is going on with the company right now, we don’t have to look any further than a recent study completed by Chitika Insights: BlackBerry 10 Web Traffic Share Grows but BlackBerry Declines Overall
As you can tell from the title alone, the Research In Motion Ltd (NASDAQ:BBRY) BlackBerry 10 operating system has grown in terms of traffic share but the OS as a whole is not making up much ground.
Here is what you need to know:
“BlackBerry 10 Web usage has grown steadily since the operating system’s North American debut in March, 2013. However, users of the new devices still account for less than 25% of all BlackBerry-based Web traffic within the continent, with BlackBerry Web traffic share declining over the past several months. One particular point of concern for analysts following BlackBerry’s first quarter earnings report on June 28, 2013 was the company not touting notable milestones for its new BlackBerry 10 devices getting into the hands of consumers. To quantify adoption of these devices in terms of Web traffic generated in North America, Chitika Insights analyzed 10 weeks of online ad impressions generated by BlackBerry devices. Web traffic by users of Blackberry’s new flagship models, the Z10 and Q10, was then graphed as a percentage of all North American BlackBerry Web usage. The sample itself consisted of millions of online ad impressions recorded on our network from April 12 through June 17, 2013.”
If nothing else, Research In Motion Ltd (NASDAQ:BBRY) continues to fight forward in hopes of regaining market share in the years to come. Its operating system has been well received and with a growing number of devices in its arsenal the company is in position to capitalize as it moves forward.
On the next page we have shared a graph published by Chitika, giving you a better idea of how Research In Motion Ltd (NASDAQ:BBRY) BlackBerry web traffic is growing: