1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS) Q2 2023 Earnings Call Transcript

So, as we look, even in a challenging environment going forward, we see — as we stated, we see softness still in the everyday business and that’s where customers are still pulling back a bit. But we have Valentine’s Day holiday next week, 10 days, whatever it might be at this point. And so, we’re seeing the consumers still come back for the holiday periods like that and then we move into the spring holidays of graduations and Mother’s Day et cetera. So, we think we’re in a really good position to finish out the year where we anticipated we would.

Dan Kurnos: All right, great. Thanks for all the color. Appreciate it, and congrats again.

Chris McCann: Thank you.

Operator: And our next question will come from Michael Kupinski with Noble Capital Markets. Please go ahead.

Michael Kupinski: Yes, thank you, and congrats on your solid quarter. A couple of questions. Can you talk about the tone of the market for Valentine’s Day? Is it more competitive than years past? Are your competitors being more rational, less promotional? Or has the economic conditions warned it being promotional this time? Can you just kind of give me a tone of the market?

Chris McCann: I’ll turn this to Tom to see if he could give you a tone of the market. Keep in mind that Valentine’s is the last-minute holiday. And just as we saw our customers revert back during the Christmas holiday to pre-pandemic shopping trends and curves, we expect to see the same thing. So, the holiday is still in front of us. But, Tom, what are we seeing in the marketplace?

Tom Hartnett: Yes, I mean, it is early. I think in some cases we are seeing — I’d say, it’s always a competitive environment, but it’s the same player. So, it’s — I think the same rules apply and we’ve been playing this out for many years. I’d say just on the uncertainty of the consumer, I’d say there’s more focus on bottom of the funnel tactics that’s what we would have expected, et cetera. So, obviously, our overall marketing strategies taking that into account.

Michael Kupinski: Got you. And can you talk a little bit about Things Remembered? I know it’s a relatively small acquisition, but it seems reminiscent of Shari’s Berries in that acquisition, which was very successful. Can you talk about the revenue opportunity you have there? And what type of margins you anticipate going forward?

Chris McCann: Well, I’ll give you as much color as we can there, Michael. And you’re right, it’s a relatively small acquisition, but one that really demonstrates how we have the leverage of the platform that we’ve built and can bring acquisitions like that, then maybe working as a standalone business, we can put them on our platform, inject some growth into them and manage them appropriately with the gross margin capabilities that we have as well as our OpEx capabilities. So, it’s a good example of how we can do these tuck-in acquisitions as we move along. Tom, why don’t you talk a little bit just about the market positioning of Things Remembered versus PersonalizationMall.

Tom Hartnett: Yes. Certainly, from a product price point, Things Remembered is at a different tier of pricing than PersonalizationMall. And I think it is focused right now. We’re looking at brand positioning very closely around so many of life’s important occasions, whether it be weddings, anniversaries, religious, milestones, graduations. So, it fit the whole product catalog as we bring this to bear will benefit our personalization space. It also fits really well in our overall enterprise assortment and our customers. So, we feel good about that. And we have such a strong operations team at PersonalizationMall to be able to take all the operations that existed in Things Remembered and bring that into their facilities and lever that up.