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Zillow Inc (Z) Zeros In on Mobile

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The Motley Fool recently a visit to online home and real estate marketplace Zillow Inc (NASDAQ:Z). We chated with Chief Revenue Officer Greg Schwartz about Zillow’s revenue streams, monetization strategies, and what lies ahead.

Greg explains why mobile is such a great match for Zillow Inc (NASDAQ:Z), and how the company expects to improve conversion rates on the leads it sends to its Premier Agents.

To view the full interview, click here.

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Brendan Byrnes: Can you talk about monetization, desktop versus mobile, how that impacts your top line?

Greg Schwartz: Yeah. We think of Zillow Inc (NASDAQ:Z) as a mobile company now. Again, the key stats were on the weekend at least 65% of our visitors are on the 25 apps, so the consumer’s already moved there.

Zillow Inc (NASDAQ:Z)They tend to be lowest funnel opportunities, or individuals, so they’re walking around in their neighborhood, standing in front of a home on a Saturday or a Sunday and they’re flipping through photos in the interior of the home, and then we provide a selection of wonderful and rated real estate agents for them to connect with right then and there.

What’s interesting is, a lot of the dialogue is happening on text. The immediacy of text — getting it out of the email box — particularly on the weekends is really, really important, so those connection points are happening at even greater velocity. We’re really excited about the mobile conversion.

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