Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

Yahoo! Inc. (YHOO), Microsoft Corporation (MSFT), Google Inc (GOOG): This Company Might Want To Stop This

Page 1 of 2

Microsoft Corporation (NASDAQ:MSFT) may be a headless ghost at the moment, but it’s not going to shut down its Scroogled website as it seeks out new leadership.

Scroogled was launched ahead of last year’s holiday shopping season to attack the ad-based nature of Google Inc (NASDAQ:GOOG)‘s Shopping hub.

Microsoft Corporation (NASDAQ:MSFT)’s latest target is the nature of Google Inc (NASDAQ:GOOG) serving up ads in classroom.

Microsoft Corporation (NASDAQ:MSFT)

Microsoft Corporation (NASDAQ:MSFT) is rolling out the Bing for Schools pilot program, offering grade schools an ad-free search engine at no cost. Now, it’s easy to see why Microsoft Corporation (NASDAQ:MSFT) is doing this. Despite taking over Yahoo! Inc. (NASDAQ:YHOO)‘s paid search business a couple of years ago, the combination of Bing and Bing-powered searches on Yahoo! Inc. (NASDAQ:YHOO) still accounts for less than a third of all queries. Google Inc (NASDAQ:GOOG) still owns this space.

Getting schoolchildren to try Bing at school without ads could sway them to try it at home with ads. Teach ’em young.

It’s not perfect, of course. The search queries may not have sponsored listings, but the same can’t be said for the websites that they will eventually reach. Google Inc (NASDAQ:GOOG)’s AdSense program is the top choice for third-party publishers, so Big G would be getting the last laugh there.

However, Microsoft may want to take it easy on Google Inc (NASDAQ:GOOG) these days because there’s a decent chance that it will poach a Google executive to serve as its new CEO.

It’s hard to argue with history. Microsoft Corporation (NASDAQ:MSFT) and Google may be fierce enemies, but hiring ex-Googlers paid off handsomely at Yahoo! Inc. (NASDAQ:YHOO) last year and AOL, Inc. (NYSE:AOL) before that. Yahoo! Inc. (NASDAQ:YHOO) shares have roughly doubled since Marissa Mayer took the helm last summer. AOL, Inc. (NYSE:AOL) has also beaten the market since Tim Armstrong’s arrival four years ago.

Sure, Microsoft Corporation (NASDAQ:MSFT) doesn’t have to be chummy with Google Inc (NASDAQ:GOOG) to wrestle away a key hire. In fact, making some noise may be the best way to draw attention. However, even a scorned Google executive may not be cool with joining a company with a website dedicated entirely to bashing Google’s business practices.

Page 1 of 2
Loading Comments...