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Xiaomi Desperate To Battle Apple Inc. (AAPL) On High-end Smartphone Market

Chinese sensation and the third largest smartphone maker in the world, Xiaomi, has made the clearest of indications that it is ready to battle Apple Inc. (NASDAQ:AAPL) and Samsung on the manufacture of high-end smartphones. The company according to Bloomberg’s, Christine Hah, has kick-started 2015 with a bang with the intention of competing against its rivals on the high-end space.

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“Xiaomi kicked off 2015 with the launch of its biggest and most expensive handset to date priced at CN¥2,299 or $379. The 5.7-inch Xiaomi Note goes on sale from January 27 while the Note Pro is available from March at CN¥3,299 or $530. This launch sails Xiaomi to the premium market and ramps up its open competition with Apple Inc. (NASDAQ:AAPL) a few notches,” said Mrs. Hah.

Just on design, Xiaomi’s flagship device is lighter and thinner that Apple Inc. (NASDAQ:AAPL)’s iPhone 6 Plus with a camera flash lying flat on the surface unlike those of iPhones that usually protrude. The phone comes with a 13Megapixel camera while running on a forked version of Android.

Xiaomi is not only looking to grow its market share in China, but also looking to tap into opportunities on the international markets where future growth is expected to come from. The company has been on an investment drive as it looks to shake off Apple Inc. (NASDAQ:AAPL)’s and Samsung dominance of the hardware industry.

“Xiaomi is already looking beyond Apple Inc. (NASDAQ:AAPL), not being contend with being number one in China, it wants to be number one in the world.  To do that, it has been aggressively investing in online service providers and bought stakes in at least 25 hardware startups,” said Mrs. Hah

The company’s CEO, Lei Jun, has already reiterated that focus shifts to linking everything with the smartphone as the push for the internet of things heats up. The company is already tapping into the smart home appliances market seen as another lucrative option for future growth. The rate, at which the company has been doubling its revenue, should be a point of concern to the likes of Apple Inc. (NASDAQ:AAPL) and Samsung having clocked highs of $12 billion last year.

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