Wolverine Goes Berserk at Red Robin Gourmet Burgers, Inc. (RRGB)

The good news? A more extensive trailer posted late last month has already earned 3 million views, thanks (I think) to scenes that appeal more directly to fans of the X-Men comics that made the character a must-follow.

The Wolverine, from Marvel and 21st Century Fox. Sources: Marvel, Fox, and YouTube.

Still, there’s plenty of uncertainty, which helps to explain why Fox is working with Red Robin Gourmet Burgers, Inc. (NASDAQ:RRGB). Just don’t forget that Disney is profiting here, too.

The House of Mouse controls a roughly $40 billion worldwide licensing machine that includes revenue from every Marvel Comics character imprint. But don’t take my word for it. Go to a toy store sometime and look at the back of any of the X-Men toys on the shelves. You won’t find mention of Fox, because the studio controls only the movie rights. Thus, every “Berserker” burger sponsored by Fox’s marketing budget puts a little extra money in the pockets of Disney shareholders.

Think that makes Rupert Murdoch berserk? Let us know what you think, and whether you plan to see the film, using the comments box below.

The article Wolverine Goes Berserk at Red Robin originally appeared on Fool.com.

Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of The Walt Disney Company (NYSE:DIS) and Google Inc (NASDAQ:GOOG) at the time of publication. Check out Tim’s Web home and portfolio holdings, or connect with him on Google+, Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.The Motley Fool recommends Google Inc (NASDAQ:GOOG), Red Robin Gourmet Burgers, Inc. (NASDAQ:RRGB), and Walt Disney and owns shares of Google and The Walt Disney Company (NYSE:DIS).

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