We have talked quite a bit in the past about where Research In Motion Ltd (NASDAQ:BBRY) BlackBerry stands in the tablet market. While the company is doing its part in making a smartphone comeback, things don’t appear to be as rosy as far as its tablet prospects are concerned.
Many BlackBerry fans and investors are hoping the company will be able to turn things around in the tablet market with the help of its PlayBook. While there is still hope, the light at the end of the tunnel is not nearly as bright now that CEO Thorsten Heins has stepped out and talked a bit about the future.
On the company’s quarterly conference call, Heins announced that BlackBerry 10 would not be coming to the PlayBook tablet as once expected. This may not totally kill the future of the tablet, but it doesn’t do it any favors either.
Here is some more information from CrackBerry.com:
“Today on the quarterly conference call, BlackBerry CEO Thorsten Heins announced that BlackBerry 10 would not be coming to the PlayBook as previously expected. Apparently the performance wasn’t up to snuff, and Heins want the focus back onto core products. It was definitely something they had been working on – we’d seen glimpses of it here and there. It’s worth noting that BlackBerry mentioned they’d continue supporting the platform in its existing state.”
The fact that the performance of the Research In Motion Ltd (NASDAQ:BBRY) BlackBerry Playbook is not up to par is not good news for the company as it continues to make a comeback in the mobile market. While things are going well as far as its smartphone sales are concerned, the PlayBook is lagging behind.
According to the company’s most recent press release – BlackBerry Reports First Quarter Fiscal 2014 Results – it only sold 100,000 tablets during the first quarter of fiscal 2014.
On one side of things, there is hope that Research In Motion Ltd (NASDAQ:BBRY) BlackBerry will eventually be able to make up ground in the tablet market. On the other side of things, the company has to remain lead at the present time to ensure that it is making all the right moves as far as its smartphone approach is concerned.
As disappointing as this news may be, it could actually work out in favor of Research In Motion Ltd (NASDAQ:BBRY) BlackBerry over the long haul.