There is no denying the fact that tablet sales appear to be on the rise in almost every nook and cranny of the globe. While this is more so the case in some areas than others, Taiwan is beginning to see some major growth. This is somewhat of a surprise to many, being that the region has often times been stuck behind the frontrunners.
This could be a big opportunity for companies such as Apple Inc. (NASDAQ:AAPL) and Google Inc (NASDAQ:GOOG). Both companies are looking to push its respective tablet to fresh markets, and with Taiwan growing so fast it is a natural fit.
Here is some more information from Digitimes, giving a better idea of why Apple Inc. (NASDAQ:AAPL) and Google Inc (NASDAQ:GOOG) should be paying close attention to this market:
“Demand for tablets in the Taiwan market is growing fast, with nearly two million units to be sold in 2013 including mobile telecom carriers’ contract-bundled sales and sales of Wi-Fi versions through retail chains, according to executive vice president and chief sales & marketing office Maxwell Cheng for Consumer Sales & Marketing Division of Far EasTone Telecommunications (FET).”
Once again, these numbers are nothing when compared to the sales in more established regions such as the United States and Europe. That being said, every market has to start somewhere and it appears that Taiwan is beginning to hit its stride.
For a better idea of just how far things have come, this forecast is just about double the sales volume of 2012. Here is more on what to expect:
“In the Taiwan market, 7-inch models are estimated to account for 70-80% of sold tablets, Cheng pointed out. FET sells 20,000-30,000 tablets bundle with contracts a month through its retail network and is confident of attaining target sales of 300,000 units for 2013, Cheng indicated.”
If Apple Inc. (NASDAQ:AAPL) and Google Inc (NASDAQ:GOOG) have any plans of taking the reins in Taiwan, it would make most sense to push smaller tablets. In the case of Apple, for example, its iPad mini would appear to be the more popular option thanks to its smaller screen.
Both Apple Inc. (NASDAQ:AAPL) and Google Inc (NASDAQ:GOOG) have the opportunity to get more deeply involved in the Taiwan tablet market in the years to come. With steady growth, now is the time for these companies to start jockeying for position.