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Why You Need Apple Inc. (AAPL)

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Apple Inc. (AAPL)Apple Inc. (NASDAQ:AAPL) reports its third quarter earnings on July 23. Assuming lower than estimated projections, some investors will short the stock hoping to acquire shares that are discounted on the negative news. These investors will strike a gold mine as Apple Inc. (NASDAQ:AAPL) rises after the potentially bad news settles. But even at its current price, Apple boasts 3 strengths that make it a good long term investment.

1. The Oracle of Omaha is pleased

Warren Buffett does not heavily invest in technology companies because they carry large research and development costs. When compared to competitors within the technology industry, though, Apple’s total 2012 R&D budget is far less than competitors, especially Microsoft Corporation (NASDAQ:MSFT). However, Buffett does like companies that boast a strong balance sheet, utilize cash effectively, and please investors. Apple Inc. (NASDAQ:AAPL) fits the bill.

Last quarter it announced a $60 billion stock repurchase plan, which will increase each per share value for the outstanding stock as Apple’s stock price increases. Apple also increased dividends to $3.05 per share, a 15% increase. Buffett champions these two actions: buying back stock at discounts and offering generous dividends. CEO Tim Cook seems to be preparing for Apple Inc. (NASDAQ:AAPL)’s future while temporarily satiating investors’ appetites to stay with the company.

2. Strong cash position

As of the most recent quarter, analysts estimated that Apple is sitting on about $145 billion in cash. However, only about $45 billion is accessible because the remainder is outside of the U.S. and is subject to tax payments if brought onto American soil. So, for the first time, Apple will borrow money.

Apple will avoid paying the taxes by investing all of its overseas money outside of the U.S. and fund its stock repurchase program and dividend payments with the raised funds. Moving forward, Apple is comparable to competitors Google Inc (NASDAQ:GOOG) and Microsoft Corporation (NASDAQ:MSFT) in regard to credit rating. Microsoft boasts a AAA rating, while Google Inc (NASDAQ:GOOG) and Apple have an AA rating. Similar to Google’s and Microsoft’s debt issuance where they raised funds to boost cash levels and invest in projects, the capital raised from Apple’s new debt will help it forge into the future.

As seen by the firms’ free cash flow position, Apple Inc. (NASDAQ:AAPL) holds strong ground against its competitors.



AAPL Free Cash Flow data by YCharts

It is important to note, though, that Google Inc (NASDAQ:GOOG) and Microsoft Corporation (NASDAQ:MSFT) are heavily investing cash into their research incubators, Research at Google and Microsoft Research. The competitors hope to gain an advantage by being exposed to or discovering new, innovative ideas or solutions that will meet real world needs. Partly do to these initiatives, their R&D expense is higher and free cash flow position lower than those of Apple.

Undoubtedly, though, one reason these tech giants are all still growing is because of their healthy margins. Apple, for example, emphasizes management effectiveness by ensuring all capital is used to maximize shareholder value – as evidenced in the stock buyback and dividend increase. As its CFO said, “We continue to generate cash in excess of our needs to operate the business, invest in our future, and maintain flexibility to take advantage of strategic opportunities.” Get ready because the opportunities are around the corner.

3. Opportunities for growth

Remarkably, Apple Inc. (NASDAQ:AAPL)’s iPhone is carried by 275 companies and distributed in over 100 countries. However, as further discussed by analyst Rolfe Winkler, Apple has a “glaring omission.” Its products are not carried by China Mobile, the largest cellular provider in the entire world with over 700 million subscribers. Speculation and theories exist about potential deals, but one thing is for certain: an agreement with China Mobile will position Apple to gain massive exposure to potential customers.

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