Why Skype Says the Company is a Positive Influence on Microsoft Corporation

Microsoft Corporation (NASDAQ:MSFT)’s stock price has climbed this year, up nearly 44 percent. Outside of that happy news, though, things have been a bit odd at the company, with the coup to overthrow CEO Steve Ballmer and all.

Microsoft Corporation (NASDAQ:MSFT)

Amidst the shake-up, though, the company’s 2011 decision to purchase Skype has stood out as a significant bright spot.

Now, the company is letting Microsoft Corporation (NASDAQ:MSFT) know just how bright a spot they have been.

Said Karlheinz Wurm, General Manager of Product and Test for Skype, ”Skype has very positively influenced the rest of Microsoft with this freshness, with this different way of thinking.”

In an interview with TechRadar, Wurm also stated, “Skype has been very consumer-focused while Microsoft in the past ten years has been focusing on both but, for sure, very heavily targeting enterprise.”

So, Mr. Wurm’s advice to Microsoft Corporation (NASDAQ:MSFT)? Focus on enterprise and the consumer. It seems Wurm saw the Redmond, WA company as being concerned about product and maintaining flagships such as Office first and listening to consumers second. He views Skype’s cross-platform utility and integration as a good thing for the company, who has long resisted such technologies as cloud computing and a non-subscription based software model.

Concern has begun to percolate about the place of Skype in the new world order at Microsoft. Wurm, for his part, doesn’t seem too concerned about being marginalized by the company.

And while Wurm and company are on board with the One Microsoft initiative, he doesn’t see Skype moving to Redmond any time soon.

“Would Skype move to Redmond? Would Skype stop shipping cross platform? These are the very things people might think of… it’s just no to everything.”

Microsoft Corporation (NASDAQ:MSFT) can assuredly learn certain things from Skype’s willingness to embrace consumer wants, as well as the platforms adaptability. What began as a desktop application for placing VoIP calls has developed into a social sharing service that can be used on devices as varies as the Xbox, Television, and iPod.

Microsoft could likely take a cue from Skype’s innovative “Rerouted”  campaign.

Disclosure: none

Recommended Reading:

Investors Returning to Microsoft’s Stock

George Soros Likes Microsoft, Herbalife and Charter Communications

Microsoft Corporation: Ballmer Leaves, His HR Legacy Goes With Him

Comments
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months. Our beta is only 1.2 (don't click this link if beating the market isn't important to you).

Lists

Most Awesome Hip Hop Documentaries

Foods That Stain Your Teeth

Richest Doctors in the World

The Best Movie Sountracks Ever

The Highest Grossing Musicals on Broadway

The Most Successful Reality TV Stars

Cheapest Cities to Visit in the US

Most Expensive Summer Camps

Most Expensive Animals in the World

Most Expensive Specialty Crops in the World

Movies That Took Ages to Make

The Longest Hollywood Films Ever Made

Most Expensive Concert Stages

The Richest Bands of all Time

10 Most Corrupt Countries 2013 List

10 Countries with the Highest Quality of Life Index

Most Expensive Mattresses in the World

5 Smallest Countries by Land Area

The Ultimate Heartbreak Songs

Richest Teenagers in the World

10 Most Haunted Places in America

10 Best Places to Retire in Florida East Coast

Top 10 Places to See Before You Die

Top 8 Countries in the World Where Justice Prevails

10 Richest States in America

15 Wealthiest Countries in the World

Richest Singers in the World

Most Expensive Tasting Menu in New York City

Most Expensive Baby Items in the World

Most Expensive Hotel Suites in Vegas

Most Expensive Brunch in New York City

Most Expensive Beef Cuts in the World

25 Best Colleges to Get a Job

Top 10 US Supermarkets

The 25 Most Dangerous Cities in the World to Visit

Most Expensive Xbox Games

Top 11 Cities Where Billionaires Live

Top 10 Most Charitable Companies in America

Most Expensive Seafood in the World

The 10 Wildest Conspiracy Theories

The 10 Best Job Markets in the US

Top 10 Accounting Scandals of All Time

The 25 Biggest Cities in the World

Top 10 Best Paying Virtual Jobs

Most Expensive Leather Shoes in the World

Top 6 Things to Buy in March

The 10 Most Stressful Jobs in America – 2014 List

Top 10 Jobs for Introverted People

Top 10 Honeymoon Destinations in the World

Top 10 Highest Paying Jobs in the World

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!