Why McDonald’s Corporation (MCD) Should Stop Worrying About Its Image and Embrace Its Reputation

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McDonald’s should stop worrying that its unhealthy image is bad for sales, and embrace its reputation as a low-priced guilty pleasure.

The Bottom Line

As McDonald’s continues to grapple with its PR issues, investors should watch for changes in comparable guest counts. Growth in guest counts has been slowing each year over the past three years in the U.S. market, and a further decline would be indicative of softening demand for its menu offerings. While the company has a phenomenal business model and an unmatched global reach, it needs to seriously reevaluate its marketing strategy.

Robby Greengold has no position in any stocks mentioned. The Motley Fool recommends McDonald’s. The Motley Fool owns shares of McDonald’s.

The article Why McDonald’s Should Stop Worrying About Its Image and Embrace Its Reputation originally appeared on Fool.com and is written by Robby Greengold.

Robby is a member of The Motley Fool Blog Network — entries represent the personal opinion of the blogger and are not formally edited.

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