Why It’s Prime Time for Amazon.com, Inc. (AMZN) Stock

Amazon.com, Inc. (NASDAQ:AMZN) stock could finally get the lift it deserves if the company’s expanding grocery business is a hit. However, Amazon.com, Inc. (NASDAQ:AMZN) will need more than fresh produce to grab a meaningful share of the $568 billion U.S. grocery market. Fortunately for Amazon shareholders, where success in groceries is concerned, the e-tailer isn’t leaving a lot to chance.

Amazon.com, Inc. (NASDAQ:AMZN)

That’s where Amazon Prime Fresh comes into the mix. In an apparent bid to replicate the success of its original Prime shipping program, Amazon recently announced a new version of the service called: Prime Fresh. As a regular Prime member, I get unlimited two-day shipping from Amazon.com, Inc. (NASDAQ:AMZN) for just such $79 a year. However, Prime Fresh now offers customers unlimited same-day and next-day shipping on more than 500,000 products and groceries for $299 per year.

So what?
This new offering is exciting for a few reasons. First, Amazon already has the logistics and infrastructure in place to easily pull off same-day delivery, whereas grocery retailers like Whole Foods Market, Inc. (NASDAQ:WFM) lack the resources necessary to offer grocery delivery at Amazon’s scale. This could be a problem for Whole Foods Market, Inc. (NASDAQ:WFM) down the road if Amazon.com, Inc. (NASDAQ:AMZN) Fresh expands nationally, particularly since Amazon Fresh offers a wide selection of organic and locally sourced produce.

Amazon’s Prime Fresh could also be a catalyst for the stock if enough customers opt into the program. Consider this, “Prime customers spend more than twice as much annually on Amazon.com, Inc. (NASDAQ:AMZN) than non-Prime customers,” according  to Wired.

This should play out even better for Amazon, thanks to its new annual membership fee. Think about it: Customers who pay the $299 for Prime Fresh are going to make sure they get their money’s worth in same-day and next-day shipping — and how do they do that? By ordering more frequently from Amazon.com. Looking ahead, I suspect Amazon.com, Inc. (NASDAQ:AMZN)’s Prime services will play a key role in the future success of Amazon stock.

The article Why It’s Prime Time for Amazon Stock originally appeared on Fool.com and is written by Tamara Rutter.

Fool contributor Tamara Rutter owns shares of Amazon.com. The Motley Fool recommends and owns shares of Amazon.com and Whole Foods Market (NASDAQ:WFM).

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Dividend Stock Alert - Billionaire Robbins' Top Dividend Idea With 70% Upside Potential

Get Paid 3.5% Per Year While Waiting For The Stock Appreciate 70%

Larry Robbins' Glenview Capital Opportunity Fund returned 101.7% in 2013 and Robbins personally made $750 million. The same fund returned 25.3% in 2014. In this FREE REPORT we will share Robbins' top dividend idea that yields 3.5% and has been increasing its dividends for 39 consecutive years. Robbins thinks the stock has the potential to appreciate 70%.

This is a FREE report from Insider Monkey. Credit Card is NOT required.
Click Here to Read Comments
X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 129% in 2.5 years!! Wondering How?

Download a complete edition of our newsletter for free!