Why Google Inc (GOOG)’s Acquisition of Waze Is a Win-Win

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For Google, Waze will almost certainly turn out to be a win-win. Mapping, as frustrated iPhone users from last year can tell you, is a critical tool for smartphone users — some might say a must-have. With Waze, Google’s already strong mapping services just got better, as did its social media tools, giving it even more ammunition to take on Apple Inc. (NASDAQ:AAPL) and Facebook Inc (NASDAQ:FB).

In addition to the obvious synergies, just knowing that Facebook and Apple don’t have Waze is a win in and of itself for Google, too.

The article Why Google’s Acquisition of Waze Is a Win-Win originally appeared on Fool.com.

Fool contributor Tim Brugger has no position in any stocks mentioned. The Motley Fool recommends Apple, Facebook, and Google. The Motley Fool owns shares of Apple, Facebook, and Google.

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