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Why Facebook Inc (FB)’s Platform Is A Big Gamble?

The rate at which Facebook Inc (NASDAQ:FB) has been expanding on the capabilities of its messaging app Messenger, continues to elicit debate on whether the app could end up being a platform for hosting other apps. Users in the U.S can now send and receive money using the app in addition to being able to make voice calls.

Facebook, is FB a good stock to buy, Chris Daniels,,

Messenger capabilities could be expanded this week as Facebook Inc (NASDAQ:FB) is set show off new tools at the F8 conference in San Francisco. The conference has always been marred with new revelations on the company’s offerings with this year’s event expected to be no different. Facebook is poised to show off tools that third-party developers could use to build apps that can be used to monetize the platform while also impacting its advertising business.

Facebook Inc (NASDAQ:FB) may also unveil a tool that allows developers to publish their own content inside Messenger without any restrictions. The service should make the platform more useful especially on the signing up of the right developers. Some of the new features that could be find their way into the app include photo tools as well as travel functions that should improve people’s chats during events and activities.

Addition of more features could, however, make Messenger bloated and inconvenient compared to its current status. A more versatile Messenger could also generate more user data for Facebook Inc (NASDAQ:FB), which it can use for advertising and help counter fears of a slowdown in user growth. The move could also boost the company’s perennial efforts of expanding its platform to other third-party apps.

Facebook Inc (NASDAQ:FB) may end up turning Messenger into a platform at this year’s F8 conference a move that could also be replicated on WhatsApp and Instagram. This year’s conference will also seek to unravel the implications of virtual reality on developers as CEO, Mark Zuckerberg, affirms it could end up being a platform on its own, able to provide digital experiences.

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