Why Can’t BlackBerry Ltd (BBRY) Keep Up With Apple Inc. (AAPL)?

BlackBerry Ltd (NASDAQ:BBRY)’s struggles in the smartphone market have been well documented over the past few years. The company was once the top player in this market, but has since fallen on tough times. Other companies, such as Apple Inc. (NASDAQ:AAPL), have been moving in the other direction.

Is this why BlackBerry Ltd (NASDAQ:BBRY) cannot keep up with the likes of Apple Inc. (NASDAQ:AAPL)?While BlackBerry continues to struggle, CEO Thorsten Heins continues to ask consumers and investors to be patient with the company.

If BlackBerry ever plans on moving back to the top of the market, it will need to find a way to compete head to head with the likes of Apple, as well as many other vendors.

Could this be a Big Problem for BlackBerry Ltd (NASDAQ:BBRY)..and what about Apple Inc. (NASDAQ:AAPL)?

While many people dream of working for Apple Inc. (NASDAQ:AAPL), as of late it appears that some don’t feel the same way about BlackBerry.

According to a recent report by CBC News, BlackBerry recently let go 250 employees at its Waterloo testing facility. As if that is not bad enough, the same article goes on to discuss the departure of three senior members of the company, including: Doug Kozak, vice president, corporate information technology operations; Carmine Arabia, senior vice president, global manufacturing and supply chain; and Graeme Whittington, vice present, service operations.

This is big news for BlackBerry Ltd (NASDAQ:BBRY) as the company attempts to stabilize and regain market share.

As you can imagine, it is going to be much more difficult now that three key team members are moving on.

Rebecca Freiburger, a BlackBerry spokeswoman, shared the following in an email to CBC News:

“We are in the second phase of our transformation plan where we will be assessing our organization — from top to bottom — to ensure we have the right people in the right roles with the right skill sets to drive new opportunities in mobile computing.”

BlackBerry continues to struggle with employee related issues, while Apple Inc. (NASDAQ:AAPL) has yet to run into similar issues. The reason is simple: people want to work for Tim Cook and Jony Ive.

Is it possible that something bigger is going on at BlackBerry Ltd (NASDAQ:BBRY)? Is there a reason why the company is having so many employee related issues, while others, such as Apple Inc. (NASDAQ:AAPL) appear more solid in this part of its business?

Share your thoughts on this news story in the comment section below. Also, check out the following video for more on BlackBerry:

Disclosure: none

blog comments powered by Disqus
Insider Monkey Headlines
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months Click to see monthly returns in table format!

Lists

The 8 Best Halloween Decorating Ideas to Spook Up Your House

10 Marvel Women that Should Get a Movie Right Now

The 20 Best Remixes of Popular Songs that Will Make You Forget the Originals

7 Most Expensive Cities in the World

5 Least Expensive Cities in the World

10 Celebrities Who Believe In Scientology

10 High Margin Food Products to Build a Business Around

The 10 Most Expensive Clothing Stores in the United States to Get Decked Out At

The 5 Biggest Kickstarter Scams That Swindled Backers’ Donations

The 10 Most Expensive Boarding Schools In the World

50 Crazy Facts About Japan You Won’t Believe

Top 10 Least Expensive Hybrid Cars to Save the Planet With

The 10 Biggest ‘Gate’ Controversies in History

The 10 States with the Highest Nursing Shortages Leaving Their Hospitals Depleted

The 10 Best Value Investment Blogs that Every Investor Must Read

The 6 Cheapest Boarding Schools in Europe 2015

The 5 Most Expensive Cars To Insure in the World

The 10 Most Common Genetically Modified Foods

10 Self-Made Billionaires Who Came From Nothing

The 10 Most Expensive Cities to Live in North America

The 13 Most Expensive Headphones in the World to Represent

The Top 20 Wealthiest Soccer Teams in 2014

4 BuzzWorthy Cannabis Stocks And Some Smoking Derivative Plays

The 10 Healthiest Fast Food Chains in America to Dine At

The 5 Most Expensive Cat Food Brands You Can Spoil Your Kitty With

The 6 Best eCommerce Platforms for Small Businesses

The 10 Worst Mistakes an Entrepreneur Can Make

The 5 Most OP Characters in League of Legends to Carry Games and Crush Foes With

The 5 Best Foods to Eat Before Running that Will Help You Pound the Pavement

10 Glaring Plot Holes in The Walking Dead that a Zombie-Filled Bus Could Drive Through

The 5 Biggest Celebrity Stoners Who Love Their Reefer

The 10 Most Overrated Movies Of All Time by Out-of-Touch Critics

Top 6 Least Expensive Cruise Destinations For 2015 that Will Take You to Paradise

10 States with Lowest Substance Abuse Rates in America

The 14 Most Watched TV Finales Ever

The 10 Best Selling Role Playing Games of All Time for PC

10 Most Influential Papers In Economics

Top 8 Biggest Charities in the US

10 Worst Celebrity Career Moves Ever

Top 10 Best Paid Tennis Stars in the World

Top 6 Cities For The Ultra Rich to Live in Comfort

10 Cities with High Demand for Nurses

6 of the Worst Greeting Card Messages Ever Crafted

How to Make Money in ArcheAge and Build Your Empire

10 Foods To Eat To Lower Cholesterol Levels

The 10 Most Hated Television Characters of All Time

The 30 Worst Halloween Costume Ideas Ever Brought to Horrible Life

10 Vocational Skills in Demand Today with Jobs Waiting to be Filled

10 Best Places to Visit in Central and South America

The 10 Greatest Empires in History Which Nearly Conquered the World

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!