Why Apple Inc. (AAPL) Is My Largest Holding

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Customers still love Apple
In its third-quarter earnings call, CFO Peter Oppenheimer cited Kantar’s most recent study on Apple Inc. (NASDAQ:AAPL)’s iPhone loyalty rates; the smartphone boasts a retention rate of 93%. If that’s not convincing enough evidence that customers still love Apple, consider its hot streak with J.D. Power and Associates’ customer satisfaction awards. Then there’s MarketingWeek and Forbes’ separate studies that both say Apple is still the most valuable brand in the world.

So those are my three reasons. Though it should never guide every decision investors make, in this particular decision I take comfort in the lack of applause I know I’ll receive for my bullishness on Apple Inc. (NASDAQ:AAPL). I’ll take comfort in the bears’ remarks. In this case, pessimism is my best friend. In this rosy market, I’m beginning to find greater comfort in the stocks that have missed the party.

The article Why Apple Is My Largest Holding originally appeared on Fool.com.

Fool contributor Daniel Sparks owns shares of Apple. The Motley Fool recommends and owns shares of Apple.

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