Why a Microsoft Corporation (MSFT) Shake-Up Could Be a Good Thing

Though Google takes second place in app store revenue, the company’s mobile dominance comes from holding three-quarters of the mobile OS market. Combine that with its search dominance, email service, and advertising platform strength, and any app store purchases become icing on the cake.

Microsoft Corporation (NASDAQ:MSFT) has yet to make such a splash with its product and services pairing. The company has built some of the most-used software on the planet, but its mobile software hasn’t been nearly as successful.

The company doesn’t just need a successful mobile app store — that’s just part of the equation — it needs consumers to want to use its products and want to make purchases on them. This is what Microsoft lacks right now, and what its competitors are so good at. If Microsoft’s CEO Steve Ballmer goes through with his rumored plans, then hopefully Microsoft’s investors will see the company’s focus narrow on offering its own amazing products that are tied to compelling services. Without that, the software giant will continue to fall behind the pack.

The article 2 Reasons a Microsoft Shake-Up Could Be a Good Thing originally appeared on Fool.com and is written by Chris Neiger.

Fool contributor Chris Neiger has no position in any stocks mentioned. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple, Google, and Microsoft.

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