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Who Cares That Hewlett-Packard Company (HPQ) Was Booted From the Dow Jones Industrial Average (.DJI)?

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Earlier this week, the committee that oversees the widely followed Dow Jones Industrial Average (INDEXDJX:.DJI) announced the biggest shake up to the Dow Jones Industrial Average (INDEXDJX:.DJI) since 2004. Hewlett-Packard Company (NYSE:HPQ) will lose its spot in the Dow after more than 15 years, as will Alcoa and Bank of America. The three will be replaced by Visa, Nike, and Goldman Sachs.

Hewlett-Packard Company (NYSE:HPQ)Not surprisingly, Hewlett-Packard Company (NYSE:HPQ) stock took a bit of a hit after the news broke on Tuesday. Because some fund holdings are tied to indices like the Dow Jones Industrial Average (INDEXDJX:.DJI), HP’s exit from the popular index could cause some forced selling.

However, for long-term investors, “Dow status” is meaningless. Right now, Hewlett-Packard Company (NYSE:HPQ) seems incredibly cheap, considering its strong free cash flow performance. As a result, I would view any sustained sell-off as a buying opportunity.

Media sensationalism
The committee responsible for the upcoming changes to the Dow Jones Industrial Average (INDEXDJX:.DJI) made its rationale very clear. According to the press release, “The index changes were prompted by the low stock price of the three companies slated for removal and the Index Committee’s desire to diversify the sector and industry group representation of the Index.”

In other words, Hewlett-Packard Company (NYSE:HPQ) was removed from the index primarily because of its past stock performance, not on the basis of any judgment about its future prospects. Nevertheless, many media outlets wanted to make something more of the story.

For example, on Tuesday a Bloomberg reporter wrote, “The exit [from the Dow] … delivers another blow to Chief Executive Officer Meg Whitman’s quest to revive growth at the storied PC maker.” However, it seems highly unlikely that many customers are choosing whether to use HP or a competing vendor on the basis of Dow Jones Industrial Average (INDEXDJX:.DJI) membership. Losing its spot in the Dow may symbolize HP’s fall over the past few years, but it has no impact on the company’s prospects.

It’s all about the fundamentals
As I pointed out last month, Hewlett-Packard Company (NYSE:HPQ) seems extremely cheap today from a free-cash-flow perspective. The company has a market cap of $43 billion, but is expected to produce free cash flow of nearly $8 billion for FY13. That implies a free-cash-flow yield of more than 18%.

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