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What Do You Make Of This Research In Motion Ltd (BBRY) Story?

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If you have not been keeping up with the latest from Research In Motion Ltd (NASDAQ:BBRY), you may not be aware of the fact that its new operating system, BlackBerry 10, is performing quite well. This is good news for the company as it has high hopes of winning back some of the market share it has lost over the last few years. We have covered almost every update on the company’s new operating system, with many of the stories detailed here.

BlackBerry Ltd (BBRY)

CrackBerry recently posted an interesting story, touching on some of the information shared by CEO Thorsten Heins during last week’s quarter 1 2014 conference call.

Here is what the piece had to say:

“During the BlackBerry Q1 2014 conference call, BlackBerry CEO, Thorsten Heins let it be known a new BlackBerry 7 device would be released soon. Before that, there was plenty of rumors one was coming but that sealed the deal for it. At this point, there’s no official branding for the device that we’re aware of but there is plenty of references in recent builds of BlackBerry Desktop Manager that suggest it will be a ‘Curve’ series device. But with that being said, we’ve seen stuff change before so alas, wait and see how it gets branded. Aside from that, the UAProf (viewable in Firefox) required for it has appeared on the BlackBerry website and confirms a few other details about the device.”

This information is interesting on many different levels. Most importantly, we have to consider the fact that the Research In Motion Ltd (NASDAQ:BBRY) BlackBerry 10 operating system is the wave of the future for the company. If BlackBerry is going to make a comeback, it will need its new operating system to carry the load.

This leads to one very important question: why would Research In Motion Ltd (NASDAQ:BBRY) be interested in rolling out a new BlackBerry 7 device? Could this add confusion? Could this throw a wrench in the company’s growth plan?

While we know that the device is to be called the BlackBerry 9720, what we don’t know is how it will be received. Will consumers be open to purchasing this device when they could opt for a new smartphone from the same company, such as the Q10 or Z10?

We will definitely be keeping a close eye on this Research In Motion Ltd (NASDAQ:BBRY) BlackBerry story as it develops over the next few weeks.

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