There’s a heated discussion going on whether the massive money printing by the Fed will cause interest rates to rise, or whether now is a good time to buy treasuries after their prices crashed in the past two weeks. But there’s one aspect where there’s a general consensus in the markets. If the Fed continues with his purchase of $85 billion worth of treasury notes for much longer, the value of the U.S dollar will eventually evaporate. The combination of a zero percent interest rate environment combined with a government balance sheet loaded with debt is extremely lethal. But In times of cheap and easy money, there’s one sector that does exceptionally well.
Who benefits from too much idle money?
Visa Inc (NYSE:V) operates the world’s largest retail electronic payments network and manages the world’s most recognized global financial services brand. The great thing about credit card companies is that the financial institutions that license their brand do so on the basis of transaction volume. The more money people spend on their Visa-branded debit and credit cards, the more money Visa earns. You must understand that Visa Inc (NYSE:V) doesn’t hold any of the debt put on those cards. It merely licenses the brand and receives a fee for processing the transactions. All the fun, with no worries. That’s why credit card companies are such a great business.
In other words, the more money that exists, the more money Visa Inc (NYSE:V) will make. It’s perfectly correlated to inflation. And I believe that Visa has the most to gain from inflation out of all of the credit-card networks.
A superior brand
Visa isn’t alone in the credit card business. Its two very dominant rivals are Mastercard Inc (NYSE:MA) and American Express Company (NYSE:AXP). I believe that in the long haul, Visa will outperform both of them for the following reasons.
Visa Inc (NYSE:V) is the largest of the three, by far. At a market cap of $125 billion, Visa is three times the size of Mastercard Inc (NYSE:MA) and American Express Company (NYSE:AXP), combined. Just to get a feel for the numbers, last year Visa Inc (NYSE:V) processed more than $3.8 trillion from more than 50 billion separate transactions. American Express processed only 5 billion transactions worth $808 billion. According to Visa’s 10-K, the firm has twice the number of cards issued over Mastercard Inc (NYSE:MA), its closest competitor, with almost 55% higher payments volume. Currently, Visa Inc (NYSE:V) has more branded credit and debit cards in circulation than anyone else. More cards and more payment volume mean more profits.