Virgin Mobile Telecoms Limited Proclaims Feb. 13 “National Breakup Day”

A lot of businesses try to put a little more coin in their pockets by tying in a promotion or two with St. Valentines Day. Sure, why not put those romantic feelings — or guilt feelings — to work, motivating loved ones to spend a little extra on their significant others.

Sprint Nextel CorporationWell, here’s an interestingly cold twist on that ploy: Virgin Mobile USA, a prepaid wireless brand belonging to Sprint Nextel Corporation (NYSE:S), had taken a survey that found 59% of respondents would break up with their partner just before St. Valentines Day as a way to save money.

To tap into that calculating sentiment, Virgin Mobile USA has proclaimed Feb. 13 as “National Breakup Day” and, to celebrate, is running a promotion to give — as its press release touts — “people across the country the incentive to finally break free from a bad relationship.”

The bad relationship? The consumer’s current wireless company.

The incentive? A smartphone discount for those signing up with Virgin Mobile USA on the day before St. Valentines Day.

“We want people to understand that they don’t have to be stuck in a bad relationship,” said Ron Faris of Virgin Mobile USA. “If you’re in a tough spot, whether it’s with your significant other or your current postpaid phone carrier, why delay the inevitable? Just break free!”

The only thing that could make this more complete is if Virgin Mobile had a tie-in with a dating service so the consumer could kill — so to speak — two birds with one stone.

Oh, but wait, it does. Virgin Mobile is working with the dating site OkCupid to help those who not only want to get rid of their handsets but find a love interest replacement, too.

“We want to make sure that anyone who is single on Feb. 13 has the tools to get back into the dating game,” said Christian Rudder, OkCupid’s co-founder.

If Virgin Mobile USA’s promotion is successful, we should be prepared for an onslaught of anti-holiday promotions from the other carriers.

The last Wednesday in November could be “Thanks-taking Day,” July 3 could be “Bring Back King George Day,” and Dec. 24 could be “Who Wants to be a Scrooge Day?”

So, in honor of National Breakup Day, I’d like to say this: “Honey, this is really hard to say, but I’ve been thinking about this for a long time. I think we need to … no, please don’t cry. … We just have to … change our wireless company.”

Here’s a tissue.

The article Virgin Mobile Proclaims Feb. 13 “National Breakup Day” originally appeared on Fool.com and is written by Dan Radovsky.

Dan Radovsky has no position in any stocks mentioned. The Motley Fool recommends and owns shares of Google.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

blog comments powered by Disqus
Insider Monkey Headlines
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months. Our beta is only 1.2 (don't click this link if beating the market isn't important to you).

Lists

On the Move: The 10 Fastest Growing Businesses in 2015

Fast Money: The 10 Highest Paying Fast Food Restaurants

Mixing It Up: The 14 Best Music Mashups of 2014

Rito Pls Buff: The 10 Least Played Champions in LoL Season 4

10 Covers of Popular Songs that are Better than the Originals

Must See TV: The 9 Most Anticipated Shows of 2015

The 15 Biggest Box Office Bombs of All Time

10 Things The World Can’t Stand About Americans

Picture Perfect: The 6 Smartphones with the Best Cameras

The 10 Best Countries To Work In the World

A Profitable Day At The Track: 5 Tips For Betting On Horses

Tearing You Apart: 6 Bad Habits That Ruin Relationships

Learning on the Job: The 6 Biggest Mistakes Parents Make

Shopaholics Rejoice: The 12 Biggest Malls in the World

Fright Night: 10 Horror Movies Based on True Stories

Mach Mania: The 10 Fastest Jets in the World

Military Heavyweights: The 10 Countries with the Most Tanks

All In: The 7 Richest Poker Players in the World

Abracadabra: The 10 Best Magicians in the World

The 10 Richest Asian Countries in the World in 2014

Eyes in the Sky: 10 Things You Need to Know About Drones

Rising Stars: The 6 Best Silicon Valley Startups

Military Muscle: The 5 Most Advanced Armies in South America

All that Glitters: The 7 Most Luxurious Jewelry Brands in the World

5 Things You Didn’t Know About ISIS but Should

Empowering Your Money: The 5 Best Energy Stocks to Invest In

The 11 Best Android Apps You Can’t Get on iOS

The 10 Most Important International Conflicts in 2014

Mood Enhancers: The 20 Most Uplifting Songs of all Time

Lover Beware: The 8 Countries that Cheat the Most

Breath of Fresh Air: The 25 Countries with the Best Air Quality on the Planet

Singles Beware: The 8 Worst Mistakes Made on First Dates

Healthy and Happy: The 10 Countries with Lowest Healthcare Costs

The 6 Best Company Team Building Activities to Build Workplace Camaraderie

Ships Ahoy: The 10 Busiest Shipping Ports in the World

10 Productivity Tips to Save You Time and Help You Do More With Less

Grab a Bite: The Most Popular Fast Food Restaurants in America

Friday Night Thirst: The 10 Most Popular Cocktails in the World

The 6 Greatest Unsolved Mysteries We May Never Figure Out

7 Useless Products You Never Should’ve Bought

The 5 Reasons Why You’re Single and Miserable

The 7 Most Addictive Foods in the World We Can’t Stop Eating (Even Though We Should)

5 Amazing Places You Can Swim with Dolphins

The Top 7 Most Livable Countries In The World

The 10 Most Expensive Baseball Cards Ever Pulled From A Pack

The 5 Easiest Second Languages to Learn for English Speakers

Silver Spoon: The 6 Richest Families in the World

The 20 Countries with the Largest Prison Populations in the World

The Top 10 Richest Actors in the World

The 10 Best Airline Stocks to Invest In Before They Fly Too High

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!