Viacom Inc. (VIAB), CBS Corporation (CBS): Who is Leading the Media Content Race?

In a panel discussion on CNBC, about which media buy should we consider right now between America’s major media moguls, CBS Corporation (NYSE:CBS) and Viacom, Inc. (NASDAQ:VIAB), Tuna N. Amobi, senior equity analyst at S&P, inclined towards CBS.

CBS Corporation (NYSE:CBS)

Amobi gave a positive verdict for both companies, but gave a strong buy on CBS Corporation (NYSE:CBS). “We have a strong buy on CBS [and] buy on Viacom, Inc. (NASDAQ:VIAB)”, he said. He justified Wall Street’s prediction of better growth outlook for CBS by referring to the media major’s more diversified revenue streams.

“Over the last two years’ sheets, CBS has been able to change the narrative and kind of focus away from more cyclical revenue streams like advertising into a kind of a steady stream and new revenue streams,” he explained.

Analysts feel that CBS Corporation (NYSE:CBS) offers better content than Viacom, Inc. (NASDAQ:VIAB). But not everyone agrees. There is an opinion that the CBS content appears better owing to its targeted audience, which is predominantly an adult population. Viacom, however, caters to the younger generation which is currently in the process of being split up into a number of different channels.

Viacom, Inc. (NASDAQ:VIAB) has not upgraded its preteen programming to suit the ever changing tastes of today’s preteen audience. Nickelodeon has to revamp its content if it plans to compete with other players on the scene such as The Walt Disney Company (NYSE:DIS), which has good programming and a better market strategy. While MTV tries its best to bring a turnaround in favor of Viacom, it will not be able to do so without major backing from other Viacom offerings.

Disclosure: none

blog comments powered by Disqus
Insider Monkey Headlines
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months Click to see monthly returns in table format!

Lists

The 10 Countries with the Highest Suicide Rates

The 10 Most Technologically Advanced Countries in the World

The 10 Safest Countries in the World to Live in Peace

The 10 Top Selling Smartphones in the World 2014

The 12 Biggest Shopping Centers in the World

The 10 Friendliest Countries in the World

Qihoo 360 Technology Co Ltd (QIHU), Actavis plc (ACT), Yahoo! Inc. (YHOO) Among 20 Long Ideas from Sohn Canada

The 10 Laziest Countries in the World

The 10 Most Polluted Countries in the World

The 10 Most Dangerous Cities in America 2014

The Top 10 Gold Producing Countries in the World

The 10 Tallest Buildings in the World

The 10 Richest Stand Up Comedians in the World

The 10 Fattest Countries in the World

The 5 Best Summer Jobs for Teens

The 10 Most Religious Countries in the World Keeping the Faith

The 10 Most Educated Countries in the World

The 10 Most Popular Cell Phones in the World

The 10 Drunkest Countries in the World

The 10 Most Expensive Private Schools in the World

The 10 Smallest Countries in the World

Walking Dead Season 5 Spoilers You’ll Wish You Didn’t Know

The 10 Poorest Countries in the World

The 10 Greenest Countries in the World

The Top 10 Countries with the Highest Population in the World

The 10 Most Visited Countries in the World

The Top 10 Star Wars Characters in the Iconic Series

The 10 Most Expensive Android Phones in the World

5 Reasons Why The Illuminati Is Real and a Threat to Society

The 6 Scariest Halloween Costumes Ever Screamed At

The 4 Biggest Hedge Fund Managers in the World Today

The 15 Most Densely Populated Countries in the World

The 10 Biggest Tea Drinking Countries in the World

Top 6 Ways to Improve Your Checkout Process and Close Sales

The 5 Most Profitable Online Businesses You Can Start Today

The 20 Most Profitable Hospitals in the US

The 5 Most Profitable Home Businesses to Start

The 7 Teams that Will Win the Stanley Cup in 2015

The Top 10 Most Expensive Digital Cameras to Snap Stunning Shots With

The 10 Highest Quality Fast Food Restaurants In America Today

The 8 Best Halloween Decorating Ideas to Spook Up Your House

10 Marvel Women that Should Get a Movie Right Now

The 20 Best Remixes of Popular Songs that Will Make You Forget the Originals

7 Most Expensive Cities in the World

5 Least Expensive Cities in the World

10 Celebrities Who Believe In Scientology

10 High Margin Food Products to Build a Business Around

The 10 Most Expensive Clothing Stores in the United States to Get Decked Out At

The 5 Biggest Kickstarter Scams That Swindled Backers’ Donations

The 10 Most Expensive Boarding Schools In the World

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!