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Uber Taking Directly On Google Inc (GOOGL) In Driverless Cars Battle: What Might Be The Outcome?

Driverless car was the hot topic among the auto makers for quite some time. But technology company like Google Inc (NASDAQ:GOOGL) is also investing heavily on this technology. Uber is considered as one of the promising company and many expect that Uber will be going public sometime in 2015. Google Inc (NASDAQ:GOOGL) is among the top investors in Uber. But how does that sound if Uber turns as a competitor to Google Inc (NASDAQ:GOOGL) in the driverless car technology. Uber has announced its interest in driverless cars. New York Times Reporter Mike Isaac talked on For Business about Uber developing driverless cars and competing against Google Inc (NASDAQ:GOOGL).

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Uber said earlier that they are making billions of dollars in US mainly because they create a lot of jobs. But going for driverless cars goes completely against that initial statement from them. Isaac mentioned that Uber’s biggest value proposition to regulators who might allow them to go public is that they create a lot of jobs for improving the local economy. He feels that Uber is placing a long term bet with this driverless cars technology, which might be fruitful for them 10 – 15 years down the line.

Isaac mentioned that the main threat for Uber with driverless cars is Google Inc (NASDAQ:GOOGL) being far ahead of them at the moment in this technology. This announcement makes Uber the biggest competition for Google Inc (NASDAQ:GOOGL) in driverless cars technology, noting the fact that Google Inc (NASDAQ:GOOGL) is one of the biggest investors of Uber.

Google Inc (NASDAQ:GOOGL) invested $258 million in Uber in August 2013.

“[..] They are both betting in tandem rather than working together on this technology. So I don’t think either of them have really figured out how this relationship is going to look in 15 – 20 years. That’s not going to stop them from still investing resources,” Isaac said.

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